Tag Archive: Wendy Tan White

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    by Angie Chang

    2013: The Year Of The Female Entrepreneur?

    It is no surprise then that four of the major global consumer tech businesses – Facebook, Groupon, Zynga and Twitter – have more female customers than male. However, each suffers from a lack of female representation at board level, and this is true throughout the business world.

    By Wendy Tan White (Founder & CEO, Moonfruit)

    A recent poll from The Telegraph found that while almost a fifth of young women would like to run their own business, just 3% wanted to become a CEO of a company.

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    by Angie Chang

    Female Founders To Watch: Helping Small Business Owners

    Here are useful tools for small business owners built by women entrepreneurs.

    By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

    Starting your own business comes with a unique set of challenges. Early-stage startup entrepreneurs are no stranger to these challenges.

    These notable women entrepreneurs, each equipped with a background in computer science and penchant for problem-solving, have built profitable tech startups making the business of, well, business more efficient.

    From making it easy to outsource tasks (cleaning, pickup, groceries, buying lunch) so you can focus on running your company to finance/accounting software, these women have built

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    by Angie Chang

    Wendy Tan White’s Moonfruit Acquired For $29M By Yell

    Moonfruit took £1.57M in funding in 2010 from Silicon Valley angels including Dave McClure of 500 Startups.

    By Mike Butcher (Writer, TechCrunch)

    In the white heat of the current tech market it’s sometimes easy to forget that some companies, although taking their time, simply become viable businesses – instead of waiting for a call from Facebook or Twitter that may never come.

    I’ve been covering web site and shop builder Moonfruit for longer than I care to remember (they launched in 2000), but along the way husband and wife team Joe and Wendy Tan White kept on pushing the company until it was one of the most innovative of its kind out there.

    Today that hard work is rewarded

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    by Angie Chang

    A Successful Husband-Wife Team: Moonfruit Co-Founders Wendy Tan White And Joe White (Interview)

    Wendy Tan White: “We seeded the company with our own money. I put in $50,000 to start with.”

    By Sramana Mitra (Founder, One Million By One Million)

    Wendy Tan White is the CEO of Moonfruit, a company she co-founded with Eirik Pettersen and Joe White.

    Moonfruit is an on-demand website development platform that allows anyone to develop a website for any purpose in a matter of minutes.

    Prior to Moonfruit, Wendy worked at Arthur Andersen as an IT consultant and helped establish Egg. Joe worked as a website developer while finishing college and completed projects for clients such as Disney and Egg.

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    by Angie Chang

    Startup Quote: Wendy Tan White on Building a Successful Startup

    Wendy Tan White quote“Sustaining a successful business is a hell of a lot of work, and staying hungry is half the battle.”
    – Wendy Tan White (Founder & CEO, Moonfruit)

    Wendy Tan White founded the design-led DIY website builder Moonfruit for total design control.

    She is on the frontpage of StartupQuote today!

    Wendy also serves as a Mentor at 500 Startups and Astia, and was a Contributing Writer for Women 2.0.

    Wendy wrote the popular post Never Been a Better Time for Women Entrepreneurs for Women 2.0 earlier this year.

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    by Managing Editor

    Never Been a Better Time for Women Entrepreneurs

    By Wendy Tan White (Founder & CEO, Moonfruit)

    It’s been a great 12 months for our business, taking a $2.25M Series A round from Stephens(US) for international growth, backing from Silicon Valley-based 500 Startups, relaunching Moonfruit to focus on SMB’s who expect better DIY design tools to build better designed websites, record revenues and the Everywoman Entrepreneur of the Year award. There has never been a better time to be a women entrepreneur, get out there and set up your own business!

    Women-led firms are the fastest growing sector of new venture creation in the US. The trend is international, in Brazil there are more female than male entrepreneurs and China has created half of the female billionaire entrepreneurs globally a direct result of women’s economic empowerment. I believe there is also growth opportunity for women in the UK. As business owners, women in the UK still have a lot of ground to make up on our American cousins.

    Recent statistics have shown that if the UK had the same level of female entrepreneurship as the US, there would be approximately 600,000 extra women-owned businesses, contributing an estimated additional £42 billion to the economy. To put it into perspective, with businesses started by men in the UK too, an extra 150,000 start-ups would be created per year if women were to meet their number of businesses started.