Building an audience before you even have a product is critical. By Janine Popick (CEO, VerticalResponse) This story originally appeared on Inc.com. If you’re busy jamming on your startup, then you know that even the thought of marketing beforehand is the most...
By Janine Popick (Co-Founder & CEO, VerticalResponse) If you’re anything like me, you’ve probably read lots of stories about entrepreneurial teens doing amazing things, from developing a hot new app to spearheading socially or environmentally mindful projects....
By Janine Popick (Co-Founder & CEO, VerticalResponse) At a recent Startup Weekend, an impromptu gathering with young women in tech brought up some interesting questions. My e-mail marketing company, VerticalResponse, recently partnered with Startup Weekend, an...