Branding is Vital in Tech. Here's Why.

The best products don’t always make the most successful companies – sometimes they get ahead through brand. By Samantha Warren (Founder & Art Director, Style Tiles) This post originally appeared on Medium. I sometimes hear folks in Silicon Valley insist that a...
Dispelling 4 Myths Of User Experience Research At Startups

Dispelling 4 Myths Of User Experience Research At Startups

Research doesn’t have to be expensive or time-consuming. Here are ways to do it cheaply and efficiently. By Beth Lingard (User Experience Research Manager, ModCloth) About 7 years ago, the CEO of a small startup I was working for dropped Steve Krug’s book “Don’t Make...
Fucking Ship It Already: Visual Design

Fucking Ship It Already: Visual Design

By Laura Klein (Principal, Users Know) I asked on Twitter whether anybody would buy a UX book called Fucking Ship It Already. Apparently some of you are interested. So, in the interest of following my own advice, I’m shipping the book iteratively in the form of this...
Tiny Tests: User Research You Can Do NOW!

Tiny Tests: User Research You Can Do NOW!

By Laura Klein (Principal, Users Know) There’s a lot of advice about how to do great user research. I have some pretty strong opinions about it myself. But, as with exercise, the best kind of research is the kind that you actually DO. So, in the interests of getting...