#TechTuesday: A Day in the Life of a UX Designer

Discover the three best practices that can help UX designers succeed. By Cindy Lee (Visual UX Designer, Polyvore) For any designer, putting the user first is critical. Even the smallest of details, like a cheerful pop of color or an inviting font, can spark...
Damn The Metrics, Full Speed Ahead!

Damn The Metrics, Full Speed Ahead!

By Ellen Beldner (Director of User Experience, Groupon) A/B testing is useful, important and a valuable part of the software production process. Note that I didn’t say part of the “design” process. You can use A/B testing to compare two radically...