Branding is Vital in Tech. Here's Why.

12 June 2015 | Uncategorized

The best products don’t always make the most successful companies – sometimes they get ahead through brand. By Samantha Warren (Founder & Art Director, Style Tiles) This post originally appeared on Medium. I sometimes hear folks in Silicon Valley insist that a...
Dispelling 4 Myths Of User Experience Research At Startups

Dispelling 4 Myths Of User Experience Research At Startups

3 April 2012 | Uncategorized

Research doesn’t have to be expensive or time-consuming. Here are ways to do it cheaply and efficiently. By Beth Lingard (User Experience Research Manager, ModCloth) About 7 years ago, the CEO of a small startup I was working for dropped Steve Krug’s book “Don’t Make...
Apps Are Just Little Websites in Cheap Fur Coats

Apps Are Just Little Websites in Cheap Fur Coats

19 July 2011 | Uncategorized

By Ellen Beldner (Director of User Experience, Groupon) While on the London Underground I saw a poster advertising Potiche, a movie starring Catherine Deneuve, who I think is the bees’ knees. I made a note to myself to research it when I got back to WiFi. Back...