How to Validate Your App Idea

Does anyone actually want your app? By Megan E. Holstein (CEO, Pufferfish Software) This post comes on the heels of my popular “How to Refine Your App Idea” post. If you haven’t read it yet, read it first before diving into this piece. This piece originally appeared...

#TechTuesday: How to Refine Your App Idea

Why refining your idea can make or break your apps’ success. By Megan E. Holstein (CEO, Pufferfish Software) This article has previously appeared on Mobile Orchard and Medium. There are over one million apps on the app store. Million is a large number, though, so to...

Branding is Vital in Tech. Here's Why.

The best products don’t always make the most successful companies – sometimes they get ahead through brand. By Samantha Warren (Founder & Art Director, Style Tiles) This post originally appeared on Medium. I sometimes hear folks in Silicon Valley insist that a...

#TechTuesday: A Day in the Life of a UX Designer

Discover the three best practices that can help UX designers succeed. By Cindy Lee (Visual UX Designer, Polyvore) For any designer, putting the user first is critical. Even the smallest of details, like a cheerful pop of color or an inviting font, can spark...