Dispelling 4 Myths Of User Experience Research At Startups

Dispelling 4 Myths Of User Experience Research At Startups

Research doesn’t have to be expensive or time-consuming. Here are ways to do it cheaply and efficiently. By Beth Lingard (User Experience Research Manager, ModCloth) About 7 years ago, the CEO of a small startup I was working for dropped Steve Krug’s book “Don’t Make...
Are You A/B Testing Your Designs? Quantifying Design Success

Are You A/B Testing Your Designs? Quantifying Design Success

By Laura Klein (Principal, Users Know) The other day, I posted something I strongly believe on Twitter. A few people disagreed. I’d like to address the arguments, and I’d love to hear feedback and counter-arguments in the comments where you have more than 140...