Tag Archive: Tracy Osborn

  1. landingpage
    by Angie Chang

    Customer Acquisition for Your Freemium Product Launch

    For WeddingCakeLove, I spent about four hours on this pre-launch process to acquire customers. After launch, my process is a lot different — more on that in part two, coming soon.

    By Tracy Osborn (Founder, WeddingLovely)

    This week, WeddingLovely launched our newest wedding vendor directory for wedding bakeries, WeddingCakeLove.com. I’ve launched five other directories so far (for stationers, planners, photographers, videographers and wedding venues) and have acquired quite a few tricks under my sleeves on how I onboard small businesses into the directory. This article covers pre-launch tactics – setting up a landing page, how to find small-businesses to contact, and how to email without looking like you’re spamming.

  2. big-long
    by Angie Chang

    Why And How An Online Startup Released A Print Product

    As a two-person startup, it’s vastly easier and cheaper to upload to Magcloud and just do print-on-demand.

    By Tracy Osborn (Founder, WeddingLovely)

    In startup land, it’s very rare to hear about a startup launching a print product, much less a startup that primarily revolves around internet properties and only has two people. But WeddingLovely has been releasing a print and PDF “Lookbook” with all the wedding vendors we work with (the third edition came out last Monday), and I thought it would be useful to go into some of the reasons why we break away from the internet.

  3. weddinglovely
    by Angie Chang

    Spotted: WeddingLovely Startup Founders In Inc. Print Magazine

    CTO Julia Grace and CEO Tracy Osborn are featured in this month’s Inc. print magazine for WeddingLovely.

    By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

    WeddingLovely founders Julia Grace and Tracy Osborn have something to celebrate – getting in the print edition of Inc magazine this month! The article at Inc. online asks “Will Investors Say ‘I Do’ to This Wedding Startup?”

    Women 2.0 talked to CEO Tracy Osborn about how she got the great press coverage for her startup. She told Women 2.0 -

    “We had some original interest from Inc. a few months back during demo day for 500 Startups but

  4. 516820881_94ee6d7e60_z
    by Angie Chang

    International Applicants Encouarged To Apply To PITCH NYC By August 31

    Deadline to apply for $25k and more prizes for PITCH NYC Startup Competition is August 31, 2012.

    By Rebecca Lipon (Application & Judges Coordinator, PITCH Competition 2012)

    Women 2.0 is actively accepting applications for our PITCH NYC 2012 competition, and we have received many questions from applicants.

    Below I’ve answered the most common ones. Please don’t hesitate to reach out if you have additional questions or concerns.

    Does PITCH accept international applicants?

    Yes, but to win you must be present to pitch live at our conference in New York City this November 2012.

  5. team
    by Angie Chang

    How To Survive The "Trough Of Sorrow" As A Solo Non-Technical Startup Founder

    And then my co-founder and CTO in Julia Grace joined my startup. Having a co-founder is infinitely better!

    By Tracy Osborn (Founder, WeddingLovely)

    In the last year, I’ve gone from building a random side project (after finding a co-founder ultimately failed), to running a revenue-generating company which just finished the F11 batch of 500 Startups.

    I’ve done all of this as a solo female designer first-time entrepreneur. I’m building WeddingLovely, dedicated to making wedding planning easier and supporting independent wedding vendors.

    Looking back on the last year, there are several big things that directly contributed to the success I’ve had thus far. Before I dive into my story, I’d like to note that having a co-founder is better

  6. woman2.0-3b-300x199
    by Angie Chang

    Notes From CEO Joanne Lang: Presenting At Founder Friday

    By Joanne Lang (Founder & CEO, AboutOne)

    A couple of weeks ago I received an email from a friend Ellie Cachette, CEO of ConsumerBell (one of AboutOne’s strategic partners) asking me if I was interested in being a presenter at the Women 2.0 Founder Friday in New York. I am very proud to be a member of Women 2.0 and the work they do, so I changed my schedule to be there.

    Women 2.0 hosted six global Founder Friday networking mixers for women entrepreneurs and their friends on Friday, February 3, 2012 in San Francisco, Silicon Valley, Los Angeles, New York

  7. _MG_4504
    by Angie Chang

    Photos From Women 2.0 PITCH Conference & Competition 2012

    By Erica Kawamoto Hsu (Online Media Producer & Photographer, Kuishimbo)

    The 2012 Women 2.0 PITCH Conference & Competition on Valentine’s Day was amazing – the agenda and speaker lineup made me realize it was something I had to be at.

    I brought my camera to the PITCH Conference on Tuesday to shoot candids at the event. But I kept stopping – to speak to the amazing women entrepreneurs I was meeting.

    Each person that I spoke to or I shot for the Sit With Me campaign had their own startup – and would show me what they were working on their smartphones.

  8. 5784102806_c9747823d3_z
    by Angie Chang

    Recruiting A Designer To Your Early Stage Startup (Hint: It’s Not All About The Perks)

    By Dana Rosenberg (Startup Enthusiast, Self)

    For startups, the design element is becoming more important than ever. Consumers are developing an appreciation for design that is driving their purchase and engagement decisions. Simultaneously, the expanding global market for mobile and interactive web services is creating a need for designers to take on new interfaces and evolving challenges.

    Startups like Flipboard and Pulse are heralded for their great user experience and sleek designs, while Massive Health and Instagram capitalize on great design to drive photo-sharing

  9. 5387411397_c4f6bb810a_z
    by Angie Chang

    On Building Measurable Design Into Your Startup (Lessons From Warm Gun, 500 Startups, Etsy, Instagram, Mint, The Designer Fund)

    By Tracy Osborn (Founder & Designer, WeddingLovely)

    Warm Gun, the design conference run by 500 Startups, was held last Friday in San Francisco. Dedicated to measurable design, Warm Gun advocates design that isn’t just pretty visuals. Instead, design should influence the user and convert visitors into loyal fans and paying customers.

    With over 20 speakers on two tracks, topics ranged from hiring designers, design tactics for your startup, measuring design using metrics, and the illusive unicorn — the multi-talented designer founder.

  10. 500
    by Managing Editor

    Zombies Invade 500 Accelerator, Hungry For BRAAAAAAAAINS

    By Christine Tsai (Partner, 500 Startups)

    In recent weeks, residents of this quiet suburb have reported strange activity concentrated in the downtown area of Castro Street. There have been numerous sightings of zombies lumbering up and down Castro, mouths agape, in search of three things.

    Noted by many Castro St business owners, they hear only these words over and over: “BRAAAAAAAINS. CUUUUUUUUUSTOMERS. MOOOOOOOOONEY.”

    Extreme caution should be heeded. The 12th

  11. Tracy-Osborn
    by Angie Chang

    From Web Designer to Django Webapp Developer, Tracy Osborn Launches WeddingInviteLove

    By Tracy Osborn (Founder, WeddingType)

    At first, I thought my life’s path lay in programming: I was in high school, building table-based websites and deduced that if I was good at HTML, I would be good at programming. But literally the first day of my classes in computer science, I realized something was wrong; I was building programs that spit out numbers, working on algorithms, and nothing was visual: everything was text. After a year and a half of struggling to learn Java, I switched to art & design where I worked on the opposite of what I learned in computer science: everything was paint, design, sketching; and I was 10x happier than what I was. At that point I thought I wouldn’t do programming again.

  12. 9daddaf19eca4789afa5edb8ad6118c0_7
    by Angie Chang

    Female Startup Founders, Female CTOs And Technical Co-Founders (Oh My!)

    By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

    This morning at TechCrunch Disrupt NYC, Julia Hu (Co-Founder & CEO of Lark) got engaged while presenting her startup onstage at TechCrunch Disrupt NYC — her boyfriend inserted a proposal slide into her deck.

    Meanwhile, attendees at the National Center for Women in Technology annual summit were not pleased with the lack of technical women leading startups and companies. TechCrunch contributor Vivek Wadhwa tweeted “Sarah, there are very few women CTOs.” Developer and advocate Sarah Mei tweeted back, “I thought there were a few. Pointers plz.”

    Every time this happens, we at Women 2.0 put our heads together and come up with a handy list of women CTOs of tech startups for anyone who asks. From writers for magazines to conference organizations, we all want to know — where are the technical women of startups? Why are they not more frequently featured on magazine covers and quoted in newspapers?

    No more excuses. Let’s get these technical women leaders exposure.

    Female Startup Founders – Who Are Also CTOs:

    Cathy Edwards (Co-Founder & CTO, Chomp)
    Chomp‘s proprietary algorithm learns the functions and topics of apps helps you find the apps you want. Chomp was acquired by Apple in February 2012. Follow her on Twitter at @cathye.

    Sandy Jen (Co-Founder & CTO, Meebo)
    A co-founder of Meebo, Sandy is also their CTO. Google acquired Meebo for a rumored $100M in June 2012. Follow her on Twitter at @meebosandy.

    Mariya Genzel (Co-Founder & CTO, SayGent)
    Saygent started as Ultimate Hire at Women 2.0 Startup Weekend in 2009. Saygent recently raised $1M in funding. Follow her on Twitter at @mashagenzel.

    Leslie Ikemoto (Co-Founder & CTO, Animeeple)
    Leslie co-founded Animeeple, a 3D character animation tool. She wrote Hako in 24 hours and also created Hipnoz. Follow her on Twitter at @leslieikemoto.

    Aihui Ong (Founder & CEO, Love With Food)
    Aihui launched Love With Food to combine her passions two: coding and fooding, her MacBook Pro and her KitchenAid mixer. Follow her on Twitter at @aihui.

    Sarah Allen (Co-Founder & CTO, Mightyverse)
    Sarah co-founded Railsbridge to increase diversity in engineering, consults at Blazing Cloud, and co-founded Mightyverse. Follow her on Twitter at @ultrasaurus.

    Jenny Chen (Co-Founder & CTO, Wanderable)
    After working at Amazon Web Services for over five years, Jenny Chen co-founded Wanderable to make wedding registries more fun for travel lovers. Follow her on Twitter at @phethyr.

    Shilpa Dalmia (Co-Founder & CTO, ActivityHero)
    An engineer by profession and a parent at heart, Shilpa Dalmia started ActivityHero to help parents select activities for their kids. Follow her on Twitter at @shilpa_dalmia.

    Julia Grace (Co-Founder & CTO, WeddingLovely)
    After earning two degrees in computer science, Julia Grace spent 4 years at IBM Research, ran product at a startup then co-founded WeddingLovely. Follow her on Twitter at @jewelia.

    Bryn McCoy (Co-Founder & CTO, Citizen Made)
    After building innovative software for the likes of IBM and BMW, hacker and designer Bryn McCoy co-founded Citizen Made in Chicago. Follow her on Twitter at @brynmccoy.

    Rana el Kaliouby, Ph.D. (Co-Founder & CTO, Affectiva)
    MIT research scientist Rana el Kaliouby co-founded Affectiva to scale video-based expression recognition technology she invented. Follow her on Twitter at @kaliouby.

    Notable Technical Women Leaders At Startups:

    Niniane Wang (CTO, Minted)
    Niniane currently leads the engineering team at Minted, having 11 years of experience at Google and Microsoft. Follow her on Twitter at @niniane and follow her startup at @minted.

    Liz Crawford (VP Engineering, Birchbox)
    Liz is currently VP of E at Birchbox. Previously, she co-founded and served as CTO of Aprizi. Follow her on Twitter at @liscrawford and follow her startup at @birchbox.

    Mary Lou Jepsen (Founding CTO, One Laptop Per Child)
    Mary Lou is currently Founder & CEO of Pixel Qi, producer of low power, sunlight readable displays. Previously, she was founding CTO of OLPC. Follow her startup at @pixelqi.

    Beth Marcus (Founder & CEO, Playrific)
    Beth founded and served as CEO for startups, most notably EXOS, which was VC-backed and sold to Microsoft in 1996. She served as CTO at Zeemote. Follow her on Twitter at @startupdoc.

    Ning Ning (VP Engineering, Perfect Market)
    Ning Ning has served as VP of E at multiple tech startups, contributing to the sale of three of these to Salesforce, MEI and AskJeeves. Follow her startup at @PerfectMarket.

    Daisy Itty (VP Engineering, DataStax)
    Daisy has served as Director of Engineering of Responsys, BlueRoads and Selectica where she was one of the first engineers. Follow her startup on Twitter at @datastax.

    Kate Matsudaira (VP Engineering, SEOmoz)
    Kate has been holding engineering positions of increasing responsibility, and currently runs engineering at SEOmoz. Follow her on Twitter at @katemats and her startup at @SEOmoz.

    Meg Withgott (Co-Founder & CTO, Panafold)
    Meg co-founded Panafold, the knowledge attraction company. She co-founded ePlanet, and led research at Xerox PARC, Interval and Sun Labs. Follow her on Twitter at @megwith.

    Chiu-Ki Chan (Founder & Developer, Monkey Write)
    After being a software engineer for over 6 years at Google and 2 startups, Chiu-ki Chan is working on Monkey Write. Follow her on Twitter at @chiuki.

    Women With Technical Backgrounds But No Longer Hold Technical Titles:

    Leah Busque (Founder & CEO, TaskRabbit)
    To outsource errands, the efficiency-minded Leah Busque coded the first version of labor marketplace TaskRabbit in 2008. Follow her on Twitter at @labusque.

    Leah Culver (Co-Founder, Grove)
    Dveloper Leah Culver co-founded Pownce, which was by Six Apart in 2008. She’s now working on Grove. Follow her on Twitter at @leahculver.

    Jess Lee (Co-Founder & CEO, Polyvore)
    Computer science major and former Google product manager Jess Lee runs Polyvore as its CEO. Polvore recently raised $14M Series C funding. Follow her on Twitter at @jesskah.

    Elizabeth Yin (Co-Founder & CEO, LaunchBit)
    Elizabeth Yin launched the email newsletter ad network LaunchBit out of 500 Startups, raising $950k investment to date. Follow her on Twitter at @launchbit.

    Jennifer Chin (Co-Founder & COO, LaunchBit)
    Front-end designer Jennifer Chin of LaunchBit boasts a PhD in Materials Science & Engineering from MIT. Follow her on Twitter at @launchbit.

    Jessica Mah (Co-Founder & CEO, InDinero)
    Jessica Mah built InDinero for a real-time dashboard to make small business accounting easy for everyone. Follow her on Twitter at @JessicaMah.

    Leah Busque (Founder & CEO, TaskRabbit)
    Back by popular demand, TaskRabbit founder Leah Busque resumed her CEO title as it was announced on TechCrunch this week. Follow her on Twitter at @labusque.

    Poornima Vijayashanker (Founder & CEO, BizeeBee)
    Mint.com employee #2 and software engineer Poornima Vijayashanker started BizeeBee for SMBs. Follow her on Twitter at @poornima.

    Amy Sheng (Co-Founder, CellScope)
    Mechanical engineer Amy co-founded CellScope to extend the reach of diagnosis with medical microscopy from your smartphone. Follow Amy on Twitter at @AmySheng.

    Ayah Bdeir (Founder & Lead Engineer, littlebits)
    Ayah created litteBits, an award-winning kit of pre-assembled circuits that snap together with tiny magnets. No soldering, no wiring, no programming. Follow Ayah on Twitter at @AyahBdeir.

    Annie Chang (Co-Founder & Head of Products, LOLapps)
    “Don’t be fooled by the name of her startup” warned Fast Company. Annie Chang co-founded LOLapps, which was acquired by 6waves in July 2011. Follow her on Twitter at @lolapps.

    Dr. Vivienne Ming (Co-Founder, Chief Scientist & Executive Director, Socos)
    Dr. Ming is a theoretical neuroscientist launching an edu-tech startup building cognitive analytics for the classroom. Follow her on Twitter at @neuraltheory and her startup at @socos_me.

    Julie Yoo (Co-Founder & Chief Product Officer, Kyruus)
    Julie built the first version of the company’s data mining platform. She leads the product team at Kyruus, which received $5.5M Series A in 2011. Follow her on Twitter at @julesyoo.

    Michelle Norgan (Co-Founder & CPO, Kismet)
    Michelle, who launched her product onstage at the inaugural Women 2.0 PITCH conference, taught herself iOS programming and co-founded Kismet. Follow her on Twitter at @mnorgan.

    Chandini Ammineni (Co-Founder, ActivityHero)
    Chandini Ammineni build apps including one to help pregnant moms see the heartbeat of their babies on the iPhone, then stated ActivityHero. Follow her on Twitter at @ammineni.

    Peggy Chang (Co-Founder, ActivityHero)
    An engineer with an MBA, Peggy Chang led product management teams for Intuit, Charles Schwab and the LA Times before joining ActivityHero.

    Marcela Miyazawa (Co-Founder, Wanderable)
    Former 23andMe product manager and Stanford computer science major Marcela Miyazawa co-founded Wanderable to provide experiential honeymoon registries.

    Tracy Osborn (Founder & CEO, WeddingLovely)
    Designer and self-taught Django developer Tracy Osborn launched WeddingLovely herself until she found her technical co-founder Julia Grace. Follow her on Twitter at @limedaring.

    Erica Douglass (Founder & CEO, Whoosh Traffic)
    Prior to Whoosh Traffic, Erica Douglass sold her web hosting company for $1.1M. She built everything (website to server hardware) from scratch. Follow her on Twitter at @ericabiz.

    Email submissions to [email protected]. Thank you for helping us grow this list!