Use tools like Test Flight to share early versions of apps for feedback to iterate on.
By Shelly Kramer (Founder & Chief Imagination Officer, V3 Integrated Marketing)
I did an interview at SXSW for the Social Media Clubhouse with friends Lucretia Pruitt and Maya Bisineer related to developing apps targeting moms. The session topic was “Leveraging Moms as a 360 Dev Cycle to Better Your Social App and User Base.”
This was a topic near and dear to all of us. Maya, Lucretia and I are all deeply involved in the digital space, including app development, app product launches, marketing apps, testing apps, blogger outreach for app developer clients and the like.
Maya is the creator of MemeTales, a marketplace