Tag Archive: SXSW 2012

  1. iPadAppForKids-300x225
    by Angie Chang

    8 Tips For Leveraging Moms In The App Development Cycle

    Use tools like Test Flight to share early versions of apps for feedback to iterate on.

    By Shelly Kramer (Founder & Chief Imagination Officer, V3 Integrated Marketing)

    I did an interview at SXSW for the Social Media Clubhouse with friends Lucretia Pruitt and Maya Bisineer related to developing apps targeting moms. The session topic was “Leveraging Moms as a 360 Dev Cycle to Better Your Social App and User Base.”

    This was a topic near and dear to all of us. Maya, Lucretia and I are all deeply involved in the digital space, including app development, app product launches, marketing apps, testing apps, blogger outreach for app developer clients and the like.

    Maya is the creator of MemeTales, a marketplace

  2. 40857877_fc268647f9_z
    by Angie Chang

    What I Learned From Pitching At SXSW’s Dolphin Tank

    The most important lesson was embracing failures as learning experiences.

    By Misty Gibbs (Founder & CEO, Empower Lounge)

    I had the great opportunity to pitch Empower Lounge at SXSW for Startup America Women‘s The Dolphin Tank.

    What did I learn with only two minutes to pitch the panel of judges who happen to be ALL women, a rare opportunity for a female founder? Less is more. More is better.

    Less is more about the “why” behind your product. I spent most of the two minutes sharing research and what I learned first-hand about what smart women really crave from the digital world to build the case for the pain Empower Lounge

  3. buyvite
    by Angie Chang

    Showcasing My Startup At SXSW

    Buyvite showcases at Tech Cocktail at SXSW 2012.

    By Brandy Wimberly (Founder & CEO, Buyvite)

    What an awesome adventure SXSW has been for Buyvite! We were honored to present our company at two great events and the exposure we gained from showcasing our software was unmatched. We’re so grateful to Startup America and Tech Cocktail for the invites and glad that we’re now a little wiser about the whole SXSW experience.

    I was definitely not prepared for my first night which consisted of scrambling for parking during a torrential downpour in an unfamiliar city (I drive like a Yankee, apologies to

  4. Kristen-Nicole-Daily-Dot-Interview-Big-Data-1-SXSW-300x154
    by Angie Chang

    Does Big Data Have A Story Beyond Geeks?

    What’s your big data story?

    By Kristen Nicole (Senior Editor, SiliconAngle)

    During my trip to Austin for SXSW 2012, I wanted to uncover this year’s big data story, and determine the areas to which big data can still be applied. SXSW is a unique instance of merging cultures, technology and marketing themes, pitting mainstream appeal against the festival’s coveted air of exclusivity. That makes it an interesting stage for something like big data, which often operates behind the scenes, and in many ways is still considered an emerging technology.

    As big data finds its foothold beyond being a buzz word towards becoming a business solution, the range of industries

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    by Angie Chang

    Finding The Right Accelerator Program For Women Entrepreneurs

    Learnings from the “Exploring the Top Startup Accelerator Programs” panel at SXSW.

    By Dana Rosenberg (Startup Enthusiast, Self)

    It’s no secret that technology startups is a male-dominated field. As a woman in tech, and with the recent rise of accelerator programs, I wanted to hear about startup accelerators that have proven benefits to female entrepreneurs.

    At a panel at SXSW on finding the right accelerator program for you, I took advantage of the opportunity to ask the panelists about their approach to female founders. I wanted to know what percent of their companies are female founded, whether they take gender into account when selecting their classes and whether

  6. 4890120451_1ff0d869ee_z
    by Angie Chang

    Ambient Social Is Dependent On Interests, Except Maybe Grindr…

    By Renee DiResta (Associate, O’Reilly AlphaTech Ventures)

    There have been lots of interesting posts lately about how Highlight, Glancee and Sonar performed at SXSW. As a SXSW n00b, I installed all three.

    Unfortunately, the battery drain made continued use impossible, but I did notice that there was almost no overlap in the connections they suggested. This could be because smarter people only installed one of the three, but the lack of consistency got me thinking that the way the app parses your social and interest graphs is critical – and that no one really owns the interest graph.

  7. michelle
    by Angie Chang

    Interview With Michelle You, Co-Founder And Chief Product Officer Of Sequoia-Funded Music Startup Songkick

    From philosophy to product, the Songkick founder explains it all.

    By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

    In 2007, frequent concert-goer and music fan Michelle You wanted to make a website to scan her iTunes library and email her when concerts come to town.

    Today, the English and philosophy major is known for co-founding the concert info startup Songkick, second only to Ticketmaster’s Live Nation for concert information. Her title: Chief Product Officer.

    We caught the London-based startup founder at SXSW in Austin.

  8. 2236649349_4985cc57d9_z
    by Angie Chang

    Co-Founder Breakups: Startup Lessons Learned (The Hard Way)

    Learnings from the “How to Lose Co-Founders and Alienate Startups” panel at SXSW.

    By Dana Rosenberg (Startup Enthusiast, Self)

    There are any number of failure points for startups – lacking focus, scaling your product too quickly, draining capital, pursuing a derivative idea, hiring the wrong people, execution.. the list goes on.

    No matter how many things you can think of that would bring down a startup, few mention the real Achilles Heel – founder breakups.

    It’s one of the most common issues startups face, but also one of the most under-discussed. Just look at the top reasons startups fail and you’ll be hard pressed to find someone that cites the dissolution of the founding team. Founders who’ve fallen

  9. you-sxsw
    by Angie Chang

    Saving Music: Michelle You (Co-Founder, Songkick) At SXSW

    London-based Michelle You speaks in Austin at SXSW about music and her startup Songkick.

    By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

    At the SXSW “Can Social Music Save the Music Industry?” panel, the panel discussed the direct-to-fan relationship with social media.

    Michelle You, co-founder and Chief Product Officer of Songkick introduced herself by stating she started Songkick because “we loved going to shows.” She adds, “The average American goes to one concert a year and we think that’s completely atrocious.”

    Songkick is the second largest music website behind Livenation, and announced series B funding from Sequoia last week.

  10. 421592_10150601791909191_1244586333_n
    by Angie Chang

    Women 2.0 Meets Hundreds Of Women Entrepreneurs At SXSW

    Founder Friday Austin Launch and official “Women in Tech” Meet Up hosted at SXSW.

    By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

    We hosted a sold-out Founder Friday Austin Launch at SXSW. Over 150 people visited the Alcatel-Lucent Trend Lounge at SXSW to find out about Women 2.0, meet our community of entrepreneurs, and discussed resources for starting startups.

    We met women from the east coast (New York, Chicago, Boston) as well as the west coast (San Francisco, Seattle, Los Angeles). Women came from all corners of the state of Texas in hopes of meeting more like-minded women. Even Colorado and Mexico had women represent!

  11. 120306041838-sxsw-story-top
    by Angie Chang

    Woodstock For Geeks: SXSW Interactive

    Opportunities for SXSW and HIMSS.

    By Lisa Suennen (Co-Founder & Managing Partner, Psilos Group)

    At HIMSS a few weeks ago, I was feeling semi-hip among the healthcare uber-nerd crowd that worries about how to make big hospital and healthcare enterprises function with big data.

    Fast forward two weeks and I found myself, too uncool for school and entirely overdressed, among the techno glitterati at South By Southwest (SXSW) in Austin, TX. Not a suit to be found here at this gathering, which would blanche at the thought of being called a conference. SXSW is more of a happening. More than anything, sensory stimulation is the big difference between

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    by Angie Chang

    Entrepreneurs Pitch For Feedback, Funding At SXSW Dolphin Tank

    Dolphin Tank in collaboration with Startup America Women at SXSW.

    By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

    Startup America Women‘s Dolphin Tank is not a softer version of Shark Tank for women.

    “The #1 predator for sharks is dolphins,” says Scott Case, CEO of Startup America Partnership in opening remarks.

    The Dolphin Tank showcased entrepreneurs giving 2-minute pitches to a panel of powerhouse women who gave feedback.

    First up, serial entrepreneur Bettina Hein (Founder & CEO, Pixability) sold first company

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    by Angie Chang

    Female Founders To Watch From Springboard Attending SXSWi

    By Katie Gage (Programming Manager, Springboard Enterprises)

    Melinda Wittstock (Founder & CEO, NewsiT) is launching her new mobile app at SXSW, demoing on Friday, and pitching at Hatchpitch on Sunday. NewsiT is a crowd-reporting platform and a social network for news.

    Here are a list of Springboard companies that will be at SXSW:

    Bettina Hein (Founder & CEO, Pixability)
    Serial entrepreneur Bettina founded Pixability. Follow her company at @pixability.

  14. 5368014945_f5b4f8313f_z
    by Angie Chang

    2012 PITCH Startup Competition Finalist Kismet Announces Funding, New Features For SXSW

    PITCH Competition finalist secures seed funding.

    By Michelle Norgan (Co-Founder & Chief Product Officer, Kismet)

    I’m excited to announce that Kismet, featured last month as a finalist of the Women 2.0 PITCH Startup Competition, has raised our seed round with investments from Triple Point Ventures, NEA, and an incredible list of angels including Shiva Rajaraman (Head of Consumer at YouTube), Steph Hannon (an early PM on Gmail), Roham Gharegozlou, and several others.

    Kismet helps you meet new people in the real world. We’ve just unveiled some features that will make meeting new people even easier, especially this coming week at SXSW.

  15. 5368014945_f5b4f8313f_z
    by Angie Chang

    BestBuzz To Celebrate Friday “APPY” Hour At SXSW Interactive

    Female-founded startup hosts “APPY” hour at SXSW Interactive.

    By Caitlin Miller (Marketing Director, BestBuzz)

    BestBuzz will be celebrating their annual SXSW Interactive ‘APPY’ Hour party on Friday, March 9 at 5pm in Austin, TX at the 512 Bar on 6th Street.

    Founder and CEO of BestBuzz Carrie Layne says, “We spend months planning our ‘APPY’ Hour party, and we look forward to this event every year. SXSW is all about networking and this event is the perfect kickoff to an exciting Interactive week. We’ve met so many great people in the industry, and we look forward to seeing our old ‘appy’ friends and meeting new ones

  16. Hackathon
    by Angie Chang

    Why You Should Participate In Hackathons, Startup Weekends

    Hacking on StartupBus en route to SXSW Interactive 2012.

    By Esther Crawford (Co-Founder, glmps)

    I’m writing this from a bus that’s traveling from Las Vegas to Austin with 30 guys and 4 women who are working round-the-clock to launch companies on this year’s StartupBus. My team is building Open Wallet, an app that lets you get cash from people nearby instead of having to go to an ATM.

    It’s an invitation-only community of hackers, hustlers and hipsters passionate about startups that started in 2010 and has become an annual hackathon-style competition on buses traveling across America

  17. tumblr_inline_msqlxlLIst1qz4rgp
    by Angie Chang

    Changing the Ratio at SXSW 2012 Starts with the Vote

    By Emily Gannett (Co-Founder, Change the Ratio)

    So what constitutes an amazing panel? Well, great content presented by smart people, of course, but another initiative important to the SXSW 2012 planning team this year is diversity. As the tech industry continues its rapid evolution, diversity of voices has been key in this growth with women-lead initiatives leading the charge.

    Which means that in 2012 we should be seeing even more amazing panels led by women, right? Right — but it couldn’t hurt to vote for a few, just to be safe. To that end, Change The Ratio has

  18. 483295_10151060724624191_987795103_n
    by Angie Chang

    Bringing the Women 2.0 Revolution to SXSW 2012 – Please Vote!

    By Veronika Sonsev (Founder & CEO, InSparq)

    The tech industry has traditionally been a boys’ club — women have been under represented as developers, founders and c-level executives. However, thanks to traditional and social media, a network of loosely associated groups (Women 2.0, Change the Ratio, RailsBridge, Girls in Tech, Women in Wireless, etc.) and an army of women driven to change the ratio, we are starting to see some early signs of improvement:

    1. More women are pursuing computer science degrees.
    2. The number of startups lead by women is growing.