What still needs to change to attract and retain more women in tech.
Tag Archive: Susan Wojcicki
Google just released their workforce demographics, which revealed only 30 percent of their employees were women. Now the tech giant has a new $50 million initiative to close the gender gap.
This week’s reading guide includes both good and bad news about women on boards, fundraising tips, and a post comparing the current startup era to the Gold Rush.
Google’s SVP of advertising shared five key insights into the future of advertising this week.
By Lauren Jisoo Kim (Events Coordinator, Women 2.0)
Earlier this year, Adweek ran this piece on Susan Wojcicki, SVP of Advertising at Google, asking: “Is This the Most Important Person in Advertising? Hint: she runs a $43.7 billion ad business.” Judging by the way she diverted journalist Tim Peterson’s line of questioning on being “the most powerful woman at Google” and who her mentors were (her answer: “Actually, one thing I should mention, just back to me as an executive at Google. I’ve managed Adsense since the beginning…”), this woman means all business, so I’ll refrain from waxing poetic on her many merits as a role model to professional women.
Delivering her keynote yesterday morning to a packed house at Ad:Tech SF 2013, Wojcicki spoke about the “Future of Advertising.”
“Get out of the mode of what you do day-to-day and what is important today, and get a new perspective.”
By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)
In the days leading up to the Google developer confeerence – Google I/O 2012 – a Women Techmakers event at Google’s San Francisco office was the hottest ticket in town.
Women building products at Google sat on the panel moderated by Megan Smith (VP, Google), who kicked off the panel by citing Alice Walker – “we are the ones we’ve been waiting for”. She encouraged the audience to take ownership of projects to reap benefits for both your company and your career. She moderates a thoughtful discussion on women in technology today.
By Aileen Lee (Partner, Kleiner Perkins Caufield & Byers)
Good questions have been asked lately of tech companies without gender diversity on their boards of directors. While women comprise 51% of the population, they make up only 15.7% of Fortune 500 boards of directors, less than 10% of California tech company boards, and 9.1% of Silicon Valley boards.
Why should we care? For one, women are the power users of many products and it’s just smart business to have an understanding of key customers around the table. Could you imagine a game company without any gamers on the leadership team or board?