One founder explains the relief she has experienced joining a community of other new founders in Women 2.0′s Founder Hangouts Sessions.
By Jen Lee Koss (Co-founder, BRIKA)
Selina Tobaccowala talks about the changes she’s observed in the industry since founding Evite in 1997.
By Jessica Stillman (Contributing Writer, Women 2.0)
From her first foray into entrepreneurship cofounding Evite out of her Stanford dorm room in 1997, to her current post leading the tech team at SurveyMonkey as the company’s VP of product and engineering, Selina Tobaccowala has seen plenty of things change in the tech industry – and some things stay remarkably the same.
Evite Founder Selina Tobaccowala Will Talk About Going From Dorm Room To Billions On February 14 At Women 2.0 Conference
From Evite founder to SurveyMonkey Senior VP, Selina Tobaccowala will be speaking and sharing her story at Women 2.0 Conference on February 14 in San Francisco – get your ticket now to join!
By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)
Women 2.0 welcomes SurveyMonkey’s SVP of Product & Engineering Selina Tobaccowala as a speaker for the upcoming Women 2.0 Conference. Before leading the engineering department at SurveyMonkey, Selina co-founded Evite, which was acquired by TicketMaster in 2001.
Women are the buying power of the economy, and are increasingly moving into leadership positions in tech, but what helped them achieve their success, and what did they learn about scaling a business?
By Courtney Mayeda (MBA, UCLA Anderson)
From candied apples to the photo booth to the cute stuffed monkeys serving as centerpieces, the event was a delight. However, it was the panel of women leaders at SurveyMonkey’s Bay Area Girl Geek Dinner that absolutely stole the show.
I love the challenges of pair programming — knowing when to stop for direction, when to brazenly code on, and when to take breaks.
By Annie Chang (Student, Hackbright Academy)
Time flies when you’re having fun, and we’re almost 20% done with the Hackbright Academy program. I like to think that my glass is 80% full, and I’m looking forward to emerging from my chrysalis as a coder.
Our homework from last weekend included setting up our GitHub accounts. We learned how to create local repositories, commit, push, and fork!
By Lindsay Harper (Founder, Swayable)
So you have your genius idea that you just know everyone is going to love, why on earth would you need to do user testing? After all, since the idea is genius everyone is just going to “get it” from the first visit right?
To validate your genius idea (or invalidate it and save you wasted time, sweat and tears) as well as get actual users to test your site once you think it’s ready for mass market, survey your potential and current users.
Testing your hypothesis won’t cost you a lot in money, or time for that matter, and will provide a great deal of insight to improve your product/service dramatically.
Here’s what I learned about viability testing:
- Create a Survey Monkey first, then use Amazon Mechanical Turk to direct Turkers to click on the survey link and to complete the survey.
- Test your survey with a small group first and keep tweaking it until you get the right level of response.
- Sort and prioritize the results. Don’t expect yourself to fix everything that every users tells you, so prioritize the feedback.
- You can use MTurk for consumer-facing as well as B2B products.
- Good tool for testing price points in Mechanical Turk to see where the sweet spot is for your survey/feedback.
Let’s start from the beginning.