These business books, usually recommended by fellow female entrepreneurs, were the ones that made a huge difference. By Tara Hunt (Co-Founder & CEO, Buyosphere) As a startup founder, I’ve had the same books waved in my face a million times – Rework by...
Research doesn’t have to be expensive or time-consuming. Here are ways to do it cheaply and efficiently. By Beth Lingard (User Experience Research Manager, ModCloth) About 7 years ago, the CEO of a small startup I was working for dropped Steve Krug’s book “Don’t Make...
By Connie Kwan (Writer, TriplePundit) “I moved from Australia to the Silicon Valley to learn the ways of startups,” said Cathy Edwards, Founder and CTO of Chomp, and speaker at the Women 2.0 PITCH Conference and Competition this past Valentine’s Day. Her startup,...
By Connie Kwan (Writer, TriplePundit) “I moved from Australia to the Silicon Valley to learn the ways of startups,” said Cathy Edwards, Founder and CTO of Chomp, and speaker at the Women 2.0 PITCH Conference and Competition this past Valentine’s Day. Her startup,...
By Aihui Ong (Founding CEO & CTO, Love With Food) As a web developer, I can easily write code and whip up new features. But are they usable? Would my users understand how to use them? I’ve built features that none of my users like or use and I have to painfully...