Consider the realities of executing before making the leap. By Stephanie McLean (Founder, Trendy Treat) There are various facets of any venture. As my business gains traction, like many entrepreneurs, I find myself at a crossroads questioning if vertical integration...
No market research budget? No problem. By Stephanie McLean (Founder, Trendy Treat) What does your customer want? The answer to this is arguably the million dollar question for every entrepreneur. Entrepreneurs are generally in the business of solving a customer’s...
The need to support diversity in the startup environment is as strong as ever, as one founder explains. By Stephanie McLean (Founder, Trendy Treat) Building a startup while black is evidently a unique experience. Having grown up outside the U.S. in the dynamic island...
It’s time to start thinking big. Thanks to e-commerce, the world really is your oyster. By Stephanie McLean (Founder, Trendy Treat) It’s 12 p.m. and I’ve already had a call with a designer in Ethiopia to discuss strategy and new product lines, a...