Is Vertical Integration Right For Your Startup?

Consider the realities of executing before making the leap. By Stephanie McLean (Founder, Trendy Treat) There are various facets of any venture. As my business gains traction, like many entrepreneurs, I find myself at a crossroads questioning if vertical integration...

How to Find Out What Your Customers REALLY Want

No market research budget? No problem. By Stephanie McLean (Founder, Trendy Treat) What does your customer want? The answer to this is arguably the million dollar question for every entrepreneur. Entrepreneurs are generally in the business of solving a customer’s...
The Startup World Through a Minority Woman Lens

The Startup World Through a Minority Woman Lens

The need to support diversity in the startup environment is as strong as ever, as one founder explains. By Stephanie McLean (Founder, Trendy Treat) Building a startup while black is evidently a unique experience. Having grown up outside the U.S. in the dynamic island...

How to Think Global and Build a Borderless Business

It’s time to start thinking big. Thanks to e-commerce, the world really is your oyster. By Stephanie McLean (Founder, Trendy Treat) It’s 12 p.m. and I’ve already had a call with a designer in Ethiopia to discuss strategy and new product lines, a...