First impressions count. Make sure your startup takes center stage from the very beginning. By Sarah Landrum (Founder, Punched Clocks) More than half a million new businesses are started each month and out of those, only one-third survive for 10 years or more,...
Find the right people to spread the word, and your startup will market itself. By Sarah Pike (Community Outreach Coordinator, BusinessBee) So you’ve got your startup off the ground. Now you need to let the world know about it. One of the most effective, strategic ways...
Create targeted, valuable content to educate and engage with your users and your commerce will inevitably benefit. By Candace Dannenbaum (Co-founder & CEO, Barker Kitsen) In the old-school world, mixing editorial content with business platforms was understood to...
Ever wonder what growth marketing really involves? One specialist explains how what she does is different than traditional marketers. By Kate Swanberg (Growth Marketing Specialist, Koombea) With all the different types of marketing positions out there, throwing out...
Women 2.0 readers save $150 on the author’s Smarter Branding For Startups class for creating a powerful brand. By Brenda Bence (Instructor, Udemy) Time and again, I hear the same branding myth from business owners: “I don’t have the staff I need to focus on...