Tag Archive: Social Media

  1. 2681686220_1f39f404f4_z
    by Angie Chang

    How to Acquire Loyal Customers with Minimal Social Media Investment

    Once you understand how to efficiently utilize each social media marketing channel, there’s no end to the successful marketing campaigns you can create at a minimal cost.

    By Lindsey Guest (Founder & CEO, Beauty Army)

    Entrepreneurs are a unique breed. We’re opinionated, motivated and impatient. That’s why we get things done.

    Where others see barriers, we see opportunities. While others procrastinate, we innovate. It’s this attitude and willingness to challenge myself that enabled me to launch and grow my company, Beauty Army, while spending next to nothing on customer acquisition.

  2. tokii-business-idea
    by Angie Chang

    The Social Media Model And What It Means For Tokii (Presence And Patience)

    It might not be your social media presence that will sink or float your boat, but rather your absence.

    By Karla Stephens-Tolstoy (Founder & CEO, Tokii)

    Tokii has been in business for more than 18 months now, and we’ve been running a social media campaign since its inception. It didn’t take a rocket scientist on staff to determine we needed to rev up our engines by launching a social media campaign, and we’ve done just that. We’ve focused on Facebook, Twitter and Pinterest.

  3. d6019d557f07cec68e84e1ade4682fcd_bigger
    by Angie Chang

    How One Fateful Experiment Changed The Future Of My Company

    The demands for “PromoJam” promotions were quickly transitioning from a side-project to a full-time gig.

    By Amanda MacNaughton (Co-Founder & CMO, PromoJam)

    One of the most important things to understand when starting or running a business is knowing when to pivot – you must be open to change. I learned this lesson early on when one fateful experiment changed the entire course of my company forever.

    It was the summer of 2009. Facebook was quickly digging MySpace’s grave, the iPhone 3Gs had just invaded the market, and Twitter was becoming mainstream. My business partner (who also happens to be my brother) and I were busy developing a new social network that focused on content monetization and distribution.

  4. 4664734666_c62da398c0_z
    by Angie Chang

    Social Media: 13 Ways To Engage your Audience

    Bathrooms are good places for customer engagement. QR code placement on bathroom door, maybe?

    By Adriana Galue (Co-Founder, Mint Consulting)

    For those of us who spend most of our modern lives in front of a computer following trends, it has become very clear that social media has created a tremendous opportunity for brands to engage directly with customers. Depending on the budget, brands are now able to follow their customer base to the extent of understanding what motivates, interests and engages an individual.

    When limiting budget is a concern, how do you increase

  5. 2460628575_5cc4f7cf6a_z
    by Angie Chang

    Social Media: The Right Move For Your New Business?

    By Adria Saracino (Head of Outreach, Distilled)

    Starting a new business is a daunting experience. You have a limited amount of time to become profitable and there are only so many resources to go round. Choosing what to spend time and money doing can therefore be a tricky decision, particularly when it comes to marketing.

    Social media is often touted as a cheap and easy way to grow your sales. There is some truth in this idea, considering there is an 82% increase in social media usage