Social Media Marketing
How one investment banker turned surfer turned startup founder leveraged her personal story — and social media — to drive sales.
Once you understand how to efficiently utilize each social media marketing channel, there’s no end to the successful marketing campaigns you can create at a minimal cost.
By Lindsey Guest (Founder & CEO, Beauty Army)
Entrepreneurs are a unique breed. We’re opinionated, motivated and impatient. That’s why we get things done.
Where others see barriers, we see opportunities. While others procrastinate, we innovate. It’s this attitude and willingness to challenge myself that enabled me to launch and grow my company, Beauty Army, while spending next to nothing on customer acquisition.
Google beefs up their social efforts with acquisition of social marketing startup Wildfire Interactive today.
By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)
Google declared on its blog today that they will be “sparking better conversation with Wildfire”, announcing the acquisition of social marketing startup Wildfire Interactive today. Wildfire was co-founded by Victoria Ransom and Alain Chuard (both pictured).
In an interview, Victoria talked about growing up on a farm in New Zealand “in the middle of nowhere”. She caught the entrepreneurship bug and in the midst of her second or third company, she realized that even as a business person without technical skills, she wanted to create an online platform to scale the social media marketing efforts for everyone. Wildfire Interactive was born.
The demands for “PromoJam” promotions were quickly transitioning from a side-project to a full-time gig.
By Amanda MacNaughton (Co-Founder & CMO, PromoJam)
One of the most important things to understand when starting or running a business is knowing when to pivot – you must be open to change. I learned this lesson early on when one fateful experiment changed the entire course of my company forever.
It was the summer of 2009. Facebook was quickly digging MySpace’s grave, the iPhone 3Gs had just invaded the market, and Twitter was becoming mainstream. My business partner (who also happens to be my brother) and I were busy developing a new social network that focused on content monetization and distribution.
Congrats to the mom-and-daughter team – Agloves is now a multi-million dollar business.
By AnnMarie McIlwain (Founder & CEO, CareerFuel)
Women take note: there is no line for the ladies bathroom at the Consumer Electronics Show (CES) because everyone is in the men’s room. That was among the first things Jennifer Spencer and Jean Spencer, CEO and Vice President respectively of Agloves, noticed earlier this year at the CES show in Las Vegas.
Jennifer and Jean are a rare find: mother and daughter, founders and owners of a technology-driven consumer products company and successful entrepreneurs whose business has largely been created through social media.
Battling frostbite on the streets of Washington D.C.
Pinterest has taken an old concept – “vision boarding” – and made it new.
By Erica Nicole (Founder & CEO, YFS Magazine)
It’s quite likely that your customers (depending on the audience demographic) are addicted to it. While it may appear irrelevant for your business, I wouldn’t discount the social media darling quite yet.
I’m referring to the Palo Alto-based social networking and visual bookmarking site, Pinterest. Co-founded by Ben Silberman, Paul Sciarra, and Evan Sharp, relatively unknown entrepreneurs (until recently), the three founders managed to secure financial backing from Silicon Valley and $37.5 million in venture capital to propel their growth.