SMS marketing and SMS advertising are an excellent way to engage consumers. By Carrie Chitsey (Founder & CEO, 3Seventy) Why would you choose SMS campaigns over email marketing for your business? If you are more familiar with email marketing, it can be tempting to...
QR Codes, SMS and Near Field Communication (NFC) are sure to shape the future of mobile couponing. By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk) Consumers love a good find. In 2011, US consumers saved more than $4.6 billion using coupons, which is...