Marketing in Silicon Valley requires a scientific approach.
By Julie Zhou (Growthmaster, Hipmunk)
Math was my favorite subject in high school. After college, I was primed for the well-trodden path to investment banking where I could play with numbers all day. Instead, when Google came calling in search of marketers, my career took an unexpected turn.
Marketing? The department first to get budget cuts in tough times? Why was a company that had grown into a global powerhouse by living and breathing data hiring marketers?
Years later, I had learned that marketing was unmistakably a science – it was the science of discovering what people loved
By Lisa Suennen (Co-Founder & Managing Partner, Psilos Group)
As health and science have entered the popular discourse in a greater way these past several years, there has been an upsurge in scientific literature delivered in an accessible pop culture format-science for the Everyman, if you will.
Especially popular among the books that have migrated from the lab to the NY Times Bestseller list have been those about the way humans think and why. Over the last few years I have noticed a myriad of what I will dub pop science books out there about the brain and cognition.