A New Way to Use Data for Marketing Automation

An interview with Alison Groves about how Zapier helps companies automate their marketing. By Clark Buckner (Content Marketer & New Media Strategist, TechnologyAdvice.com) Alison Groves was once part of the marketing team at Zapier before recently moving to lead...

Software Developers: Salesforce is Giving You Tickets!

Frontend, backend, UI, QE, Dev. (etc). Salesforce wants you; don’t let ‘em down. See the instructions for free tickets (Must apply by Tues. Sept. 16th!). By Jessica Schimm (Digital Audience Engagement Lead, Women 2.0) Software developers, guess what? Salesforce likes...

9 Things to Do Before Launching Your Startup

Building an audience before you even have a product is critical. By Janine Popick (CEO, VerticalResponse) This story originally appeared on Inc.com.  If you’re busy jamming on your startup, then you know that even the thought of marketing beforehand is the most...