An interview with Alison Groves about how Zapier helps companies automate their marketing. By Clark Buckner (Content Marketer & New Media Strategist, TechnologyAdvice.com) Alison Groves was once part of the marketing team at Zapier before recently moving to lead...
Building an audience before you even have a product is critical. By Janine Popick (CEO, VerticalResponse) This story originally appeared on Inc.com. If you’re busy jamming on your startup, then you know that even the thought of marketing beforehand is the most...
Technology really does transform lives, as the UN’s Commission on the Status of Women discussed earlier this month. By Mia Jamili (Digital Projects & Communications Strategist, Salesforce) In honor of the 58th session of the United Nations’ Commission on the...
An inside look at how Sheryl Sandberg’s book and the groups it spawned are impacting three Bay Area companies.  By Christina Farr (Reporter, VentureBeat) Lean In is more than just a book. It’s a plea for Silicon Valley’s tech companies to evolve beyond the...