Tag Archive: Refleta
We will be hosting Women 2.0 Founder Friday events on July 13 – find one near you!
Celebrating a diverse range of Latina entrepreneurs in the United States – and beyond!
By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)
When Women 2.0 partnered with Ellas 2.0, founded by Patricia Araque in Spain, we set out to identify emerging Latina entrepreneurs. The media is buzzing about Latina entrepreneurs, talking about how why Latinas are leaving corporate America.
Entrepreneurs wear many hats, from functional roles in their startups to affinity groups they can tap into. Take for example the venerable Skimlinks Founder and CEO Alicia Navarro – her Twitter profile reveals a smorgasbord of identities: “Spanish-blooded, Aussie-born, London-headquartered, San Francisco-based…”
Founder Alicia Morga of Consorte Media (acquired by Audience Science): “My Initial Idea Was Not To Build An Ad Network” – How Business & Industry Evolved
By Alicia Morga (Founder & CEO, Refleta)
I ran Consorte Media for five years before it was acquired. When I started Consorte Media in 2005, it was verboten to say when fundraising that you were building to flip a company. Today, many angels are looking for just that approach. But every business, no matter the original idea or approach, needs time to figure out what it’s going to be –- especially if it’s going to be big. It also needs time to make mistakes, and we made plenty.
My initial idea was not to build an ad network.
But that’s often how building a company goes – the business always morphs and grows, and never ends up looking like the original vision. My vision of connecting Hispanic consumers with service providers who could offer their services to them in Spanish was inspired by my own culture, having seen the incredible lack of services addressing the Hispanic market.