Tag Archive: Rachel Lehmann-Haupt

  1. dragonflyeffect
    by Jessica Schimm

    Selling Your Product Means Selling A Story

     

    In our content driven world, marketing expert Jennifer Aaker believes a good story will get you closer to your business and career goals.

    By Rachel Lehmann-Haupt (Editor, Women 2.0)

    Have you ever noticed that the best founders and CEOs always have a dramatic story to tell about how their company came to be and it’s raison d’etre. They’ll draw you into their “founders” story in a way that pulls on your heart strings and inspires you to want to be a part of the product or service they’re selling.

    Jennifer Aaker, a marketing professor at Stanford’s Graduate School of Business and author of The Dragon Fly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change says that neuroscience studies show that our brains are wired to better remember stories more than data, facts, and figures.

  2. marissa-mayer
    by Jessica Schimm

    Yahoo!’s Doubled New Parent Leave is Generous, but Not the Best!

    Yahoo!’s new policy is a huge improvement over most American companies.

    By Rachel Lehmann-Haupt (Editor, Women 2.0)

    We’re happy to hear that future Yahoo! employees will now get double time off for a new baby. A new mother can take up to sixteen weeks of paid leave and a new father can take up to eights weeks. But as a former Google employee, Marissa Mayer probably knows that better still doesn’t match the best policies in the business.

    This new policy may spiff up Mayer’s family un-friendly reputation after her now infamous ban on telecommuting - and it will no doubt attract a talent pool, but other technology companies make it even more comfortable for new parents.

  3. forbeswomen1
    by Jessica Schimm

    Time for More Tech Products Designed By and For Women

     

    The problem is that very few women are entering engineering and most products are designed by men to be sold to men.

    By Rachel Lehmann-Haupt (Editor, Women 2.0)

    Think Prada designed Google Glasses or a way to silence your phone and still keep it in your purse. Microsoft Research Fellow Blaise Aguera y Arcas, the architect behind Bing Maps and Bing Mobile, told a crowd of designers at a Microsoft event in Tel Aviv this week that more women need to be designing technology products.

    According to Business Insider, his rational is that women’s incomes are rising faster than men’s. For example, according to Census Bureau data, single women with no children between the ages of 22 and 30 in the majority of US cities have higher incomes than their male counterparts. Women are increasingly controlling household spending. The technology world, therefore, needs to create more products that are attractive to women so they spend their money on them.

  4. AP091207121699
    by Jessica Schimm

    Marissa Mayer’s Real Elephant: China

    Because she’s a female CEO, everyone focused on the fact that she was being “anti-feminist.” If Mayer were a man, the narrative would be about the business strategy to bring Yahoo back to life.

    By Rachel Lehmann-Haupt (Editor, Women 2.0)

    Marissa Mayer jokingly broke her silence about the Yahoo! work from home policy at the Great Place to Work conference last week by displaying a slide with a big purple elephant emblazoned with WFH during a closing keynote speech.

    “It’s not what’s right for Yahoo! right now,” she said. “It was wrongly perceived as an industry narrative.”

    If Mayer were a man, this would not have been the case. Because she’s a female CEO, everyone focused on the fact that she was hurting working mothers, being “anti-feminist,” and hypocritical because she had recently built a nursery for her newborn baby at her office. If Mayer were a man, the narrative would be about the decision as a key business strategy to bring Yahoo! back to life and that’s all.

  5. Winning-the-War-for-Talent-in-Emerging-Markets
    by Jessica Schimm

    More Gender Equality? Author Sylvia Ann-Hewett Says Go to an Emerging Market

    In Hewlett’s new book, Winning the War for Talent in Emerging Markets: Why Women are the Solution, she says the reason is that opportunities arise in periods of rapid economic transitions.

    By Rachel Lehmann-Haupt (Editor, Women 2.0)

    Sheryl Sandberg’s Lean In has resurrected that sad fact that women hold only 14% of the top corporate jobs and that number hasn’t changed in a decade. We shouldn’t give up on making this change in the US, but it’s heartening to hear from economist Sylvia Ann Hewlett that in the so-called emerging markets of Brazil, Russia, India, and China, that women are climbing ahead of American women to the top of corporate leadership.