By Laura Klein (Principal, Users Know) I have written about qualitative vs quantitative research before, but I still get a lot of questions about it. To answer some of those questions, I want to do a bit of a deeper dive here and give a few examples to help startups...
By Sheba Najmi (Participant, Founder Labs) Customer research really is an art. I’ve seen fewer than a handful of excellent user experience researchers who have an innate knack for it. Unfortunately, more often than not, qualitative research is muddied by: users...