The QR code, once thought to be the latest and greatest development, has turned out not to be. While still widely used, it has proved itself difficult to operate for many consumers. You have to scan the code, then download an app, then get to the content… By Ayesha...
QR codes can direct customers to your business Facebook or Twitter, or a PayPal Buy Now button. By Carrie Chitsey (Founder & CEO, 3Seventy) If you are going to use QR codes for business, you need to have a plan for using QR code marketing effectively. I would...
QR Codes, SMS and Near Field Communication (NFC) are sure to shape the future of mobile couponing. By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk) Consumers love a good find. In 2011, US consumers saved more than $4.6 billion using coupons, which is...