According to a startup communications guru, the way most young companies go about attracting press attention is completely backwards. Try this instead. By Jessica Stillman (Editor, Women 2.0) You’re doing amazing things at your startup. Now you just need to make sure...
Want journalists to thoroughly ignore your marketing campaign? Just ignore their needs. By Jessica Stillman (Editor, Women 2.0) You’ve got a great product. Now all you need is for people to actually know it exists. Sounds like a job for the press. But how can...
CTO Julia Grace and CEO Tracy Osborn are featured in this month’s Inc. print magazine for WeddingLovely. By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0) WeddingLovely founders Julia Grace and Tracy Osborn have something to celebrate – getting...