Tag Archive: Poornima Vijayashanker

  1. scott-300x300
    by Angie Chang

    Managing Engineering: How To Keep Your Startup Engineer Sane

    Solving technical issues with your engineer.

    By Poornima Vijayashanker (Founder & CEO, BizeeBee)

    You worked hard to attract that so-called rock star engineer, thinking that they would be the golden goose who could bring your vision to reality, but now things have gotten rocky.

    Iteration cycles are taking too long, buggy code is being shipped, or you find that your engineer is working on things that are not a priority.

  2. limor-fried
    by Angie Chang

    Female Founders To Watch: Women With Solid Technical Chops – And Own It

    For a thorough list of technical women founding companies (CTOs, CEOs, VPs of engineering and more), check out this list.

    By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

    Of the five finalists for Entrepreneur Magazine’s ENTREPRENEUR OF THE YEAR award, there is a female founder – Limor Fried.

    The MIT-educated electrical engineer (pictured) started electronics hobbyist company Adafruit Industries to distribute DIY electronics toys like littleBits and Arduino items. Vote for her for “Entrepreneur of the Year” for the eponymous magazine – go on, go do it!

    It’s been pointed out on Twitter that the recent Mashable list of 44 female founders includes hardly any technical

  3. GA_logo_FF0033
    by Angie Chang

    Women 2.0 Discount On San Francisco General Assembly Classes (Taught By Clare Baley, Anna Pereira And Poornima Vijayashanker)

    Save 10% on General Assembly’s classes in San Francisco with discount code “women2″.

    Women 2.0 has partnered with General Assembly to offer a 10% discount on classes popping up in San Francisco this summer!

    Mobile apps are hot. If you are interested in learning the basics of Android development, the Writing Your First Android App class on Wednesday, August 8 (6:30pm – 8pm) is for you! Clare Bayley, a product engineer at Hattery Labs, will teach you how to build a fully functional Android application – what software to use, how to architect your app’s life cycle and how to run your app on a device.

    UC Berkeley Ph.D candidate Anna Pereira will be teaching

  4. ASTIA_logo
    by Angie Chang

    Why I Picked Astia In The Jungle Of Startup Accelerators, Incubators

    “I made new friendships with CEOs from around the world building products solving a variety of problems.”

    By Poornima Vijayashanker (Founder & CEO, BizeeBee)

    When I left Mint.com to start BizeeBee, a number of startup incubators approached me about joining.

    While I liked the concept of having focused time to think, learn, and mentors who had help build some pretty amazing technology companies, I decided against joining an incubator.

    I needed some time to myself, and quite frankly, I wanted the first six months of starting BizeeBee to be unstructured. Instead of spending time inside brainstorming, I got

  5. photo-4-300x300
    by Angie Chang

    To Really See Your Startup Vision, Leave The Building.

    “I told her who I was and she announced to the group, ‘This is the woman who came up with BizeeBee, it runs my business!”

    By Poornima Vijayashanker (Founder & CEO, BizeeBee)

    One day ago I was supposed to get on a plane to Paris for a 3 week vacation in the South of France, but I decided against it, changing my plans a week before take-off. I wanted to stay put in California for the summer, stay grounded, and grow BizeeBee. But still craving adventure I decided to take a road trip down south to LA and Orange County.

    The primary goal of my visit was to see businesses who had been using BizeeBee. Could I have sent an email? Sure. Or could I have just picked up the phone and done a courtesy call? Yes. But had I done those two things, I wouldn’t have

  6. women2_logo
    by Angie Chang

    Female Founders To Watch: Helping Small Business Owners

    Here are useful tools for small business owners built by women entrepreneurs.

    By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

    Starting your own business comes with a unique set of challenges. Early-stage startup entrepreneurs are no stranger to these challenges.

    These notable women entrepreneurs, each equipped with a background in computer science and penchant for problem-solving, have built profitable tech startups making the business of, well, business more efficient.

    From making it easy to outsource tasks (cleaning, pickup, groceries, buying lunch) so you can focus on running your company to finance/accounting software, these women have built

  7. poornima-vijayashanker-slide
    by Angie Chang

    How Poornima Vijayashanker Fell In Love with Building Software

    This article has been syndicated from TechCrunch.

    By Semil Shah (Operations, Votizen)

    “In the Studio” continues this week with an engineer who began programming at the end high school, double-majored in CS/EE in college, dropped out of Stanford’s graduate CS program to become the second employee at Mint.com, and after spending some time at Intuit (which acquired Mint), now has her own company focused on building software for the small-medium business market.

    Poornima Vijayashanker is not your average engineer. Growing up in a household where electronics were regularly taken apart for fun, she started coding toward the end of high school and

  8. Screen-shot-2010-08-31-at-12.10.10-AM-228x300
    by Angie Chang

    Why Aren’t There More Tech Women?

    Join Poornima Vijayashanker of BizeeBee and Alexa Andrzejewski of Foodspotting on Thursday, May 10 for a Startup Triad event on “Fearless Female Founders” at AirBnB in San Francisco!

    By Poornima Vijayashanker (Founder & CEO, BizeeBee)

    I usually don’t like to debate issues of gender or race, but the with the tech community buzzing about the dearth of women entrepreneurs and women in tech I decided it was time to throw in my two cents, after all I am a femgineer. The community overall is conflating two issues into one: the lack of a group does not automatically fault the presence or abundance of another.

    People in general complain too much instead of taking action and fixate on negatives instead of finding paths to success. It boils down to awareness, motivation, and priorities.

  9. 8939728581_9e8745db85_z
    by Angie Chang

    A Steady Approach To Building A Tech Startup In Silicon Valley

    By Poornima Vijayashanker (Founder & CEO, BizeeBee)

    A slow and steady approach to startup building… in Silicon Valley? Bah hum bug! We have to go fast! We need to raise capital, build product, acquire thousands of users daily, analyze metrics, recruit… go go go! What if we paused, just for a second, to take a breathe. Would our startup still be around?

    Do you remember why you moved here? I do. 300+ days of sunshine and tech! I grew up in Texas and I do Bikram “hot” yoga, so I love the warmth and sunshine. Once I graduated from engineering school I wanted to be in the tech capital

  10. 8024559165_cf6c830466_z
    by Angie Chang

    On A Culture Of Constraints In Product Development

    By Poornima Vijayashanker (Founder & CEO, BizeeBee)

    In 4 days, it will be the 1 year anniversary of launching BizeeBee my second startup. When I started BizeeBee, I was determined to put in place engineering principles that I hadn’t been able to at previous companies. I also wanted to avoid a lot of bad practices that I had experienced throughout my career such as splitting the responsibilities of development and testing, and product bloat.

    I know most startups like to take the quick and dirty approach to product development, and then go back and refactor or rebuild their product. That’s great and we’ve certainly refactored a lot of our code base too. But I started charging customers from

  11. Screen-shot-2010-11-06-at-11.13.38-AM-300x127
    by Angie Chang

    Want More Female Engineers? How Do You Retain Engineers?

    By Poornima Vijayashanker (Founder & CEO, BizeeBee)

    Looking back 21 years ago I never would have fathomed I would have become a femgineer. At the age of eight, I had decided I was going to be a lawyer, writer, and professor, because I loved to read, write, and speak. I spent the next 10 years of my life working toward that goal. In elementary and middle school, I wrote short stories. In high school, I joined the debate team, and when it was time for college. I chose Duke because it has a really great law school.

    So where did I get off course and decide to become an engineer, pursuing two majors (Electrical Engineering and

  12. 4199109290_2e3e5ebe57_o
    by Angie Chang

    Getting Early Adopters, Acquiring Customers and Monetizing

    By Poornima Vijayashanker (Founder & CEO, BizeeBee)

    I’ve gotten some requests recently to write a post on how we’ve gotten early adopters at BizeeBee and how we got them at Mint. I hate to burst everyone’s tech bubble but there is no secret for getting early adopters. I also want to address two concepts in this posts: getting early adopters vs. methods for customer acquisition.

    The reason for the dichotomy is that an early adopter is essentially a product tester and evangelist. They will stick around forever and are highly critical to the success of your business because they promote your product, but to me they are not really customers.

  13. SV Forum Logo-4color
    by Angie Chang

    5 Global Women’s Tech Entrepreneurship Journeys (August 25)

    By Francine Gordon (Chair, SVForum Tech Women)

    BayBrazil and SVForum Tech Women are featuring foreign-born women succeeding in Silicon Valley. The first program earlier this year highlighted a series of female business leaders from around the world. Side discussions revolved around the tradeoffs of having legally required quotas, such as those that have been imposed in some European countries and elsewhere.

    This time, the focus is on young women who have become technology entrepreneurs. All of the founders on the “Global Women’s Journey” panel on Thursday, August 25 in San Jose

  14. 9123818256_891bcfff85_z
    by Angie Chang

    Getting Your Startup Team to Understand Your Customer

    By Poornima Vijayashanker (Founder & CEO, BizeeBee)

    It’s been 8 months since we launched our first product at BizeeBee. Since launching, my desire to please customers hasn’t stopped. The buzz bee and I spend nearly every week talking to customers on Twitter, Facebook, via email, or on the phone. I’m always asking for feedback on the product, improving how we react to bugs, and listening to their problems.

    Why am I so obsessed with talking to customers? And why do I care about their business? Because no one on my team including myself has ever owned or managed a yoga studio!

  15. 4476675378_8433a0292e_z
    by Angie Chang

    3 Lessons Learned From Founders That Succeed

    By Poornima Vijayashanker (Founder & CEO, BizeeBee)

    I’ve had the good fortunate to steal a few plays from the founder’s playbook and wanted to share them in the hopes of shedding some light into what it takes to be a founder.

    Lesson #1 — Be a party crasher!

    When I first moved to the Bay Area, I thought I needed to be invited to the startup scene. Then I realized that my invite wasn’t lost in the mail or spam filter. I had to get out there, meet people and learn about the scene. I’ve seen too many girls, including myself, ask for permission instead of just showing up and participating.

  16. 9daddaf19eca4789afa5edb8ad6118c0_7
    by Angie Chang

    Female Startup Founders, Female CTOs And Technical Co-Founders (Oh My!)

    By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

    This morning at TechCrunch Disrupt NYC, Julia Hu (Co-Founder & CEO of Lark) got engaged while presenting her startup onstage at TechCrunch Disrupt NYC — her boyfriend inserted a proposal slide into her deck.

    Meanwhile, attendees at the National Center for Women in Technology annual summit were not pleased with the lack of technical women leading startups and companies. TechCrunch contributor Vivek Wadhwa tweeted “Sarah, there are very few women CTOs.” Developer and advocate Sarah Mei tweeted back, “I thought there were a few. Pointers plz.”

    Every time this happens, we at Women 2.0 put our heads together and come up with a handy list of women CTOs of tech startups for anyone who asks. From writers for magazines to conference organizations, we all want to know — where are the technical women of startups? Why are they not more frequently featured on magazine covers and quoted in newspapers?

    No more excuses. Let’s get these technical women leaders exposure.

    Female Startup Founders – Who Are Also CTOs:

    Cathy Edwards (Co-Founder & CTO, Chomp)
    Chomp‘s proprietary algorithm learns the functions and topics of apps helps you find the apps you want. Chomp was acquired by Apple in February 2012. Follow her on Twitter at @cathye.

    Sandy Jen (Co-Founder & CTO, Meebo)
    A co-founder of Meebo, Sandy is also their CTO. Google acquired Meebo for a rumored $100M in June 2012. Follow her on Twitter at @meebosandy.

    Mariya Genzel (Co-Founder & CTO, SayGent)
    Saygent started as Ultimate Hire at Women 2.0 Startup Weekend in 2009. Saygent recently raised $1M in funding. Follow her on Twitter at @mashagenzel.

    Leslie Ikemoto (Co-Founder & CTO, Animeeple)
    Leslie co-founded Animeeple, a 3D character animation tool. She wrote Hako in 24 hours and also created Hipnoz. Follow her on Twitter at @leslieikemoto.

    Aihui Ong (Founder & CEO, Love With Food)
    Aihui launched Love With Food to combine her passions two: coding and fooding, her MacBook Pro and her KitchenAid mixer. Follow her on Twitter at @aihui.

    Sarah Allen (Co-Founder & CTO, Mightyverse)
    Sarah co-founded Railsbridge to increase diversity in engineering, consults at Blazing Cloud, and co-founded Mightyverse. Follow her on Twitter at @ultrasaurus.

    Jenny Chen (Co-Founder & CTO, Wanderable)
    After working at Amazon Web Services for over five years, Jenny Chen co-founded Wanderable to make wedding registries more fun for travel lovers. Follow her on Twitter at @phethyr.

    Shilpa Dalmia (Co-Founder & CTO, ActivityHero)
    An engineer by profession and a parent at heart, Shilpa Dalmia started ActivityHero to help parents select activities for their kids. Follow her on Twitter at @shilpa_dalmia.

    Julia Grace (Co-Founder & CTO, WeddingLovely)
    After earning two degrees in computer science, Julia Grace spent 4 years at IBM Research, ran product at a startup then co-founded WeddingLovely. Follow her on Twitter at @jewelia.

    Bryn McCoy (Co-Founder & CTO, Citizen Made)
    After building innovative software for the likes of IBM and BMW, hacker and designer Bryn McCoy co-founded Citizen Made in Chicago. Follow her on Twitter at @brynmccoy.

    Rana el Kaliouby, Ph.D. (Co-Founder & CTO, Affectiva)
    MIT research scientist Rana el Kaliouby co-founded Affectiva to scale video-based expression recognition technology she invented. Follow her on Twitter at @kaliouby.

    Notable Technical Women Leaders At Startups:

    Niniane Wang (CTO, Minted)
    Niniane currently leads the engineering team at Minted, having 11 years of experience at Google and Microsoft. Follow her on Twitter at @niniane and follow her startup at @minted.

    Liz Crawford (VP Engineering, Birchbox)
    Liz is currently VP of E at Birchbox. Previously, she co-founded and served as CTO of Aprizi. Follow her on Twitter at @liscrawford and follow her startup at @birchbox.

    Mary Lou Jepsen (Founding CTO, One Laptop Per Child)
    Mary Lou is currently Founder & CEO of Pixel Qi, producer of low power, sunlight readable displays. Previously, she was founding CTO of OLPC. Follow her startup at @pixelqi.

    Beth Marcus (Founder & CEO, Playrific)
    Beth founded and served as CEO for startups, most notably EXOS, which was VC-backed and sold to Microsoft in 1996. She served as CTO at Zeemote. Follow her on Twitter at @startupdoc.

    Ning Ning (VP Engineering, Perfect Market)
    Ning Ning has served as VP of E at multiple tech startups, contributing to the sale of three of these to Salesforce, MEI and AskJeeves. Follow her startup at @PerfectMarket.

    Daisy Itty (VP Engineering, DataStax)
    Daisy has served as Director of Engineering of Responsys, BlueRoads and Selectica where she was one of the first engineers. Follow her startup on Twitter at @datastax.

    Kate Matsudaira (VP Engineering, SEOmoz)
    Kate has been holding engineering positions of increasing responsibility, and currently runs engineering at SEOmoz. Follow her on Twitter at @katemats and her startup at @SEOmoz.

    Meg Withgott (Co-Founder & CTO, Panafold)
    Meg co-founded Panafold, the knowledge attraction company. She co-founded ePlanet, and led research at Xerox PARC, Interval and Sun Labs. Follow her on Twitter at @megwith.

    Chiu-Ki Chan (Founder & Developer, Monkey Write)
    After being a software engineer for over 6 years at Google and 2 startups, Chiu-ki Chan is working on Monkey Write. Follow her on Twitter at @chiuki.

    Women With Technical Backgrounds But No Longer Hold Technical Titles:

    Leah Busque (Founder & CEO, TaskRabbit)
    To outsource errands, the efficiency-minded Leah Busque coded the first version of labor marketplace TaskRabbit in 2008. Follow her on Twitter at @labusque.

    Leah Culver (Co-Founder, Grove)
    Dveloper Leah Culver co-founded Pownce, which was by Six Apart in 2008. She’s now working on Grove. Follow her on Twitter at @leahculver.

    Jess Lee (Co-Founder & CEO, Polyvore)
    Computer science major and former Google product manager Jess Lee runs Polyvore as its CEO. Polvore recently raised $14M Series C funding. Follow her on Twitter at @jesskah.

    Elizabeth Yin (Co-Founder & CEO, LaunchBit)
    Elizabeth Yin launched the email newsletter ad network LaunchBit out of 500 Startups, raising $950k investment to date. Follow her on Twitter at @launchbit.

    Jennifer Chin (Co-Founder & COO, LaunchBit)
    Front-end designer Jennifer Chin of LaunchBit boasts a PhD in Materials Science & Engineering from MIT. Follow her on Twitter at @launchbit.

    Jessica Mah (Co-Founder & CEO, InDinero)
    Jessica Mah built InDinero for a real-time dashboard to make small business accounting easy for everyone. Follow her on Twitter at @JessicaMah.

    Leah Busque (Founder & CEO, TaskRabbit)
    Back by popular demand, TaskRabbit founder Leah Busque resumed her CEO title as it was announced on TechCrunch this week. Follow her on Twitter at @labusque.

    Poornima Vijayashanker (Founder & CEO, BizeeBee)
    Mint.com employee #2 and software engineer Poornima Vijayashanker started BizeeBee for SMBs. Follow her on Twitter at @poornima.

    Amy Sheng (Co-Founder, CellScope)
    Mechanical engineer Amy co-founded CellScope to extend the reach of diagnosis with medical microscopy from your smartphone. Follow Amy on Twitter at @AmySheng.

    Ayah Bdeir (Founder & Lead Engineer, littlebits)
    Ayah created litteBits, an award-winning kit of pre-assembled circuits that snap together with tiny magnets. No soldering, no wiring, no programming. Follow Ayah on Twitter at @AyahBdeir.

    Annie Chang (Co-Founder & Head of Products, LOLapps)
    “Don’t be fooled by the name of her startup” warned Fast Company. Annie Chang co-founded LOLapps, which was acquired by 6waves in July 2011. Follow her on Twitter at @lolapps.

    Dr. Vivienne Ming (Co-Founder, Chief Scientist & Executive Director, Socos)
    Dr. Ming is a theoretical neuroscientist launching an edu-tech startup building cognitive analytics for the classroom. Follow her on Twitter at @neuraltheory and her startup at @socos_me.

    Julie Yoo (Co-Founder & Chief Product Officer, Kyruus)
    Julie built the first version of the company’s data mining platform. She leads the product team at Kyruus, which received $5.5M Series A in 2011. Follow her on Twitter at @julesyoo.

    Michelle Norgan (Co-Founder & CPO, Kismet)
    Michelle, who launched her product onstage at the inaugural Women 2.0 PITCH conference, taught herself iOS programming and co-founded Kismet. Follow her on Twitter at @mnorgan.

    Chandini Ammineni (Co-Founder, ActivityHero)
    Chandini Ammineni build apps including one to help pregnant moms see the heartbeat of their babies on the iPhone, then stated ActivityHero. Follow her on Twitter at @ammineni.

    Peggy Chang (Co-Founder, ActivityHero)
    An engineer with an MBA, Peggy Chang led product management teams for Intuit, Charles Schwab and the LA Times before joining ActivityHero.

    Marcela Miyazawa (Co-Founder, Wanderable)
    Former 23andMe product manager and Stanford computer science major Marcela Miyazawa co-founded Wanderable to provide experiential honeymoon registries.

    Tracy Osborn (Founder & CEO, WeddingLovely)
    Designer and self-taught Django developer Tracy Osborn launched WeddingLovely herself until she found her technical co-founder Julia Grace. Follow her on Twitter at @limedaring.

    Erica Douglass (Founder & CEO, Whoosh Traffic)
    Prior to Whoosh Traffic, Erica Douglass sold her web hosting company for $1.1M. She built everything (website to server hardware) from scratch. Follow her on Twitter at @ericabiz.

    Email submissions to [email protected]. Thank you for helping us grow this list!

  17. 6978887218_2703a29f93_z
    by Angie Chang

    From Acquisition to New Beginning: MVPs & Marketing

    By Poornima Vijayashanker (Founder & CEO, BizeeBee)

    About a year and a half ago, I left my first startup job at Mint.com (where I was the second employee and sole femgineer) and founded my own startup — BizeeBee. The decision to leave Mint post-acquisition was because I had seen a project through, and because I wanted to return to the startup scene. Graduating with degrees in Computer Science and Electrical Engineering has given me an insatiable appetite for creating and innovating. I desperately wanted to return to the roots of startup where I would have the freedom to build from scratch. Coming from being an early employee at Mint and seeing how Aaron Patzer put the product and company together, I felt confident in having my own startup. Having been in the Bay Area for nearly 7 years, I had built a large support network of advisors, colleagues, and friends willing to help me out.

    My vision and goal for BizeeBee last year was to start a company focused on helping small businesses and to successfully launch a prototype with paying customers. The inspiration for BizeeBee came out of practicing yoga and working with studios for nearly 7 years. Every studio I visited had the same pains, and I thought that they could easily be solved using software. I spent 5 months doing market research, paper prototyping, and talking to a a variety of small businesses before I began building the initial prototype.