The QR code, once thought to be the latest and greatest development, has turned out not to be. While still widely used, it has proved itself difficult to operate for many consumers. You have to scan the code, then download an app, then get to the content… By Ayesha...
Marketers will reward consumers that promote their brands in the social space. Mobile loyalty apps are also poised to thrive. By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk) Some people say that 2013 will be the year of de-tech, but with so many...
We like apps that let us control our heating, air conditioning and appliances. These are connected devices and Internet-powered hardware devices. By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk) It is tough to stay on top of trends nowadays, isn’t...
QR codes forge customer loyalty and encourage customers to read reviews, a chance for the company to offer free stuff and coupons! By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk) Online shopping appears to be a thing of the past — now it is all...
The “Guys Who Get It” panel had a man’s perspective acknowledging that the industry has to change in order for the best ideas to emerge. By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk) It’s kind of ironic to think that creative directors at...
