After attending Lean Startup Machine L.A., I can say that the LSM model provides some of the most practical and focused guidance on how to define and launch a business that I’m likely to ever receive.
By Kelsey Greenberg (Co-Founder, Difference Lab)
My Lean Startup Machine (LSM) team was formed of two separate MuckerLab companies currently working on GetMeRated and Blayze. We were told that in order to get the most out of the experience, we shouldn’t work on our current products, but come up with something new.
What small adjustment or change could you or do you want to make in your personal in professional life?
By Rania Anderson (Co-Founder, Women’s Capital Connection)
The idiom “Put your best foot forward” generally refers to making a great impression. But, watching Aries Merritt — the 2012 U.S. Olympic gold medalist in the 110 meter hurdles — made me think of different use for the phrase.
In an interview with NBC, Aries credited his arrival to the top of his game to a small change in the way he starts a race. Rather than starting his race with his right foot, he now starts with his left foot. This tiny adjustment, while not noticeable to most people, changed his stride, allowed him to “run to the best of his ability”
Editor’s note: Jessica Bishop was a 2010 PITCH finalist – Apply for the PITCH NYC Startup Competition by August 31, 2012 for your chance to present onstage in November at our conference.
By Jessica Bishop (Founder, Klink Mobile)
Feeling low on energy working on your startup? Maybe you just need to move in a new direction.
In 2010, I was the CEO and co-founder of Prepay Nation, a company that made international mobile money transfers possible though technology integrated with top-up machines housed in brick-and-mortar establishments. It was my job to check in on how the top-up technology was functioning and how customers were responding so that I could steer the company in the right direction. Consequently, I spent a lot of time traveling
By Elizabeth Yin (Co-Founder, LaunchBit)
Happy New Year! 2011 was quite a ride for us at LaunchBit. Jennifer and I are so thankful to everyone who’s helped us.
We started LaunchBit in January 2011 as a way to help entrepreneurs start and grow their internet businesses. This is a problem I’ve become really passionate about, as I’ve mentioned here. But, we didn’t know exactly how to tackle this problem, because we didn’t know *what*, in particular, entrepreneurs were struggling with.
We decided to hold a class on customer development and we built a customer development workflow-tool to learn
By Joanne Wilson (Blogger & Angel Investor, Gotham Gal)
Women 2.0 has been compiling questions for a book project called 101 Questions About Launching Your Company. Of course all the answers are by female investors, founders and CEOs. Love that!
Here is the question that I chose to answer: How often and when should we pivot?
One of the definitions of pivot is: A person or thing on which something depends or turns; the central or crucial factor.
Pivot is a word frequently used in the startup world.
By Elizabeth Yin (Co-Founder, LaunchBit)
“Pivot” is probably the most overused word in the startup community. Everyone is pivoting his/her company from this to that. So how do you know when you should pivot your company slightly, jump to a completely new business idea altogether, or just shoot for the moon with what you have?
My friend Rishi recently wrote a post about how he thinks many entrepreneurs pivot too early — they don’t give their businesses enough time to prove or disprove its hypotheses. I think he writes a very fair post — it does take
By Sarah Tavel (Senior Associate, Bessemer Venture Partners)
Facebook is an incredible company, and it’s incredible for many, many reasons. But one of the things that most impresses and amazes me is Facebook’s relentless reinvention. The company has disrupted its product, and therefore its users, on multiple occasions. I’m sure everyone remembers the backlash Facebook weathered when it launched its newsfeed. And of course, we’re still less than a month into Facebook’s newest disruption, this time to its profile page.
Facebook is in rare company. Microsoft, to its credit, disrupted its Office product suite by introducing the ribbon (which was probably a great change for my mom, but drives me
By Chris Shipley (Co-Founder, Guidewire Group)
You no doubt know Guidewire Group as an analyst firm committed to the success of early-stage technology companies. Indeed, when we started the company in 2004, our goal was to accelerate emerging businesses and emerging markets around the world. Across the years, we’ve consulted with startups and large companies, produced programs and events that bring the Innovation Ecosystem together to debate ideas, and perhaps now most famously developed a methodology to measure and benchmark startup businesses that is rapidly becoming a standard tool for organizations that seek and support young companies.
Learning to Be a Lean Startup: Interview with Elizabeth Yin of Recently Pivoted LaunchBit, an Ad Network for Email
By Cass Phillipps (Executive Producer, Failcon)
I had a chance to chat with Elizabeth Lin on the mistakes made in her first startup. She is now the CEO and Co-Founder of LaunchBit, an ad network for email. Learn more http://launchbit.com.
Cass Phillipps: Before LaunchBit, I’ve heard you founded and lost a fair amount of time and money on an unsuccessful startup. Can you give me a little bit of background on that?
Elizabeth Yin: I previously had a social shopping web application that my friend and I worked on for about 1.5+ years
By Alice Rathjen (Founder & President, DNA Guide)
My latest company DNA Guide is a physician/patient engagement tool for personal genetic data. We’ve built a full genome browser for the iPad and eventually want to offer an electronic medical record (EMR) solution that uses a person’s DNA for their user account and has a map of both their genome and their body.
Most Health 2.0 entrepreneurs have a similar story as mine. They or someone they cared about suffered from a disease and they want to change the world. We’re on a mission to create companies that force those responsible for our current health care system to change the way they do business or find themselves out of a job.