A recent review of the most popular social media sites shows that women are gradually taking over the world of social media.
Tag Archive: Pinterest
Customer research needn’t be all about tick boxes and spreadsheets: get creative.
See what different social platforms like Pinterest, YouTube, and Linkedin can offer your business.
A VC who has moved on to work at Pinterest shares what she learned from her stint as an investor.
Vivek Wadhwa calls on startups and tech companies to support Tracy Chou‘s project to collect data on gender in engineering.
Yes, Pinterest is chick-bait. Guess what? That might actually be worth something.
By Thuy Truong (Co-Founder & CEO, Greengar)
I learned more about entrepreneurship in the last two weeks than I have my entire life, and I learned the most from one compacted day at the 2013 Women 2.0 Conference.
My trip started with a visit to Google
It might not be your social media presence that will sink or float your boat, but rather your absence.
By Karla Stephens-Tolstoy (Founder & CEO, Tokii)
Tokii has been in business for more than 18 months now, and we’ve been running a social media campaign since its inception. It didn’t take a rocket scientist on staff to determine we needed to rev up our engines by launching a social media campaign, and we’ve done just that. We’ve focused on Facebook, Twitter and Pinterest.
Some have argued that successful apps cater to at least one of the seven deadly sins
By Lauren Bacon (Author, The Boss of You)
In recent years, I’ve been asking the people and organizations I work with a critical question:
What are people going to love about your product1?
I chose the word “love” carefully. People don’t buy
Software engineer Tracy Chou answers the Quora question “What are some particularly female engineer-friendly companies to work for in San Francisco?”
By Tracy Chou (Software Engineer, Pinterest)
It’s the first place, in school or professionally, that I’ve not been aware or made aware of my gender, ever, in any situation. I don’t feel like a female engineer.
I’m just an engineer, and I’m expected and empowered to do great work like every other engineer on the team.
NYC-based Wantworthy graduates from TechStars, raises seed funding to accelerate product development.
By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)
Wantworthy announced raising $1M in seed funding, led by RRE Ventures, Google Ventures, Quotidian Ventures, and several NYC-area angels also participated.
2011 NYC TechStars graduate Wantworthy aims to help you keep track of everything you want to buy, and is working on a feature to alert you when prices drop. Similar sites for social shopping/bookmarking include Pinterest and Wanelo.
Co-Founder and CEO Lauren McDevitt is a
By narrowing its focus to women, Yahoo can beat the pants off its competitors.
By Dave McClure (Founder & Partner, 500 Startups)
I’d like to write a different open letter to Marissa Mayer that plays to both her strengths, as well as those of Yahoo. It’s a bit off the wall, but if you think it thru with me, I bet you’ll agree with the strategy.
Yahoo has struggled for the last 6-7 years – with what it stands for, who’s running the show, how to keep its employees, how to compete with Google, and how to take advantage of its amazing assets in content, communications, and community around the world. The last really bold move Yahoo made was probably acquiring Flickr (aside from turning down the Microsoft acquisition
Watch a panel of women in technology and entrepreneurship talk about building products for inclusion.
By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)
After the powerhouse Women Techmakers panel of Googlers kicked off Google I/O festivities in San Francisco, a panel of women in technology and entrepreneurship were featured at Google I/O talking about “Designing for the Other Half: Sexy Isn’t Always Pink”.
Panelists for the session included TaskRabbit founder and CEO Leah Busque, Women 2.0 Director of All Things Offline Sepideh Nasiri, Polyvore co-founder and CEO Jess Lee, Pinterest engineer Tracy Chou, and Playmatics CEO Margaret Wallace.
Don’t Miss Google I/O Session "Sexy Isn’t Always Pink" Featuring Women 2.0 On Friday, June 29 @ 9AM (PST)
On Friday, June 29 at 9AM (PST), don’t miss the panel on designing for inclusion at Google I/O.
Founder Kellee Khalil has big plans for the company, hoping to eventually follow a woman through all the big life stages, like wedding, pregnancy, moving into a new homes, and being a newlywed.
By Jordan Crook (Writer, TechCrunch)
In a world where Pinterest is filled with wedding gear and the economic downturn has scratched “wedding planner” off of the affordable options list, it was only a matter of time before a wedding planning service sprouted up on the web. That service is called Lover.ly.
Lover.ly has recently partnered with various brands like Nordstrom, Kwiat, and Minted to let users buy exactly what they see online. This makes the site a place where tasks actually get executed, rather than simply planned out (or worse yet, dreamed about). Not to mention, Lover.ly is generating revenue by capitalizing
Marketing in Silicon Valley requires a scientific approach.
By Julie Zhou (Growthmaster, Hipmunk)
Math was my favorite subject in high school. After college, I was primed for the well-trodden path to investment banking where I could play with numbers all day. Instead, when Google came calling in search of marketers, my career took an unexpected turn.
Marketing? The department first to get budget cuts in tough times? Why was a company that had grown into a global powerhouse by living and breathing data hiring marketers?
Years later, I had learned that marketing was unmistakably a science – it was the science of discovering what people loved
“Visiting Women 2.0… showed me that women can make it in the startup world.”
By Jillian Waun (Freshman, Academy of Sacred Heart)
I have recently returned from a trip to San Francisco with 11 other girls from my school. At my school, we call this experience Project Term. For Project Term, there are many options for trips. One trip goes to the Amazon, another to a farm in New York, or you can stay back home for local trips.
We are asked for choices to where we want to go; San Francisco was my first choice!
Empowering women in business, startups mixing fashion and feminism are celebrating a renaissance.
By Tara Hunt (Co-Founder & CEO, Buyosphere)
Many of those not in the know think of fashion as a trap for women. Uncomfortable shoes. Impossible body images. Shallow spendy status symbols. Magazine layouts of size zero 6 foot tall women juxtaposed with an ad for weight loss.
There is a large part of fashion that I grapple with that doesn’t leave me feeling very empowered. There is an incredibly empowering side of fashion: self-expression. Though I romanticize the historical cuts, I couldn’t think of a better time to live in where I have all of the tools available for me to express
Pinterest has taken an old concept – “vision boarding” – and made it new.
By Erica Nicole (Founder & CEO, YFS Magazine)
It’s quite likely that your customers (depending on the audience demographic) are addicted to it. While it may appear irrelevant for your business, I wouldn’t discount the social media darling quite yet.
I’m referring to the Palo Alto-based social networking and visual bookmarking site, Pinterest. Co-founded by Ben Silberman, Paul Sciarra, and Evan Sharp, relatively unknown entrepreneurs (until recently), the three founders managed to secure financial backing from Silicon Valley and $37.5 million in venture capital to propel their growth.
Opportunities for SXSW and HIMSS.
By Lisa Suennen (Co-Founder & Managing Partner, Psilos Group)
At HIMSS a few weeks ago, I was feeling semi-hip among the healthcare uber-nerd crowd that worries about how to make big hospital and healthcare enterprises function with big data.
Fast forward two weeks and I found myself, too uncool for school and entirely overdressed, among the techno glitterati at South By Southwest (SXSW) in Austin, TX. Not a suit to be found here at this gathering, which would blanche at the thought of being called a conference. SXSW is more of a happening. More than anything, sensory stimulation is the big difference between