Tag Archive: Pink Ghetto

  1. cocochanel-600x433
    by Angie Chang

    Fashion And Feminism – Sitting In A Tree…

    Empowering women in business, startups mixing fashion and feminism are celebrating a renaissance.

    By Tara Hunt (Co-Founder & CEO, Buyosphere)

    Many of those not in the know think of fashion as a trap for women. Uncomfortable shoes. Impossible body images. Shallow spendy status symbols. Magazine layouts of size zero 6 foot tall women juxtaposed with an ad for weight loss.

    There is a large part of fashion that I grapple with that doesn’t leave me feeling very empowered. There is an incredibly empowering side of fashion: self-expression. Though I romanticize the historical cuts, I couldn’t think of a better time to live in where I have all of the tools available for me to express

  2. JESS3_Forbes_KHALIL
    by Angie Chang

    Operation Liberation: Tearing Down The Pink Ghetto

    When it comes to women and technology, misconceptions abound.

    By Leslie Bradshaw (Co-Founder & President, JESS3)

    If the chatter on the internet is to be believed, women: 1) play a small role in the world of tech and 2) are best suited in the “Pink Ghetto” where the tech they create is free to be fluffy, cute and yes, often pink.

    Neither of these beliefs are accurate. Let’s examine why.

    First, women rule the tech world — as consumers. While they may not represent the majority of tech engineers and tech startup founders (of which only 5% are women), women are voracious users of technology and are online trendsetters, not anomalies.

  3. 5704656576_f3698f1685_z
    by Managing Editor

    What Pink Ghetto? Women Start Technology Companies

    By Marian Mangoubi (Founder & CEO, Sassy CEO)

    There’s an image of entrepreneurial women focusing on their startups on beauty, shopping, and fashion (“Pink Ghetto“). However, after a year of studying tech companies founded by women, I can say emphatically that this is a misrepresentation.

    Last year around this time there was a lot of discussion, “where are all the women in tech?” Each time I heard or read this. I noticed there were never statistics provided on the number of tech companies founded by women.

  4. 5506849073_a0be16fc02_z
    by Managing Editor

    Naturally Gifted Female Founders to Watch In Tech

    By Elissa Rose (Assistant Editor, Women 2.0)

    This week at the Grace Hopper Celebration of Women in Computing, there was a panel titled “What if you could create a startup?” The panel was made up of women, one of which was a Partner at the VC firm Andreessen Horowitz. She said, as paraphrased by Forbes, “she thinks that women should work on things they are naturally gifted at, and she believes shopping is one of them.”

    Here at Women 2.0, we believe the best response is to give some notable counter-examples to her assertion. The following are naturally gifted female founders doing what they’re best at and making money doing it — and none are limited to the pink ghetto.

  5. Ellie
    by Angie Chang

    ConsumerBell CEO Ellie Cachette on Avoiding the Female Ghetto

    By Ellie Cachette (Founder & CEO, ConsumerBell)

    There’s something happening in New York Tech Scene: The female community is finding and establishing itself among the ranks of the techies in the Big Apple.

    For a lot of reasons New York is not Silicon Valley, where the culture has matured to the point that everyone seems to look and dress the same; engineers rock their T-shirts or hoodies while VCs strut their nice leather belts. Everyone has their part to play. The culture is so cemented that it can replicated in startup communities around the world. It’s as if Silicon Valley is almost a nouveau social class which can be spotted nearly anywhere by a seasoned veteran.

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    by Angie Chang

    How to Avoid “Pink Ghetto” Software Development for Women

    By Gloria W. Jacobs (Senior Freelance Software Developer, NYC)

    The expression “pink ghetto” when used in context of software development, refers to jobs (which are often offered to women and people new to the field) that will not help you grow your skill set or experience in productive ways.

    During an economic crunch, these types of “pink ghetto” jobs become more prevalent and cleverly disguised. Students, minorities and women tend to be caught up in these types of offers — not knowing how to see through a bad deal, or how to look for better alternatives. After reading this article, you will learn to recognize “pink ghetto” work. I also suggest ways to find better options.

  7. 1914291569_d407373cf9_z
    by Angie Chang

    A Pink Collar Tech Ghetto?

    By Tara Hunt (Co-Founder & CEO, Buyosphere)

    Jolie O’Dell, who is one of my favorite people in the world tweeted something yesterday that got the women of the tech world (and many men) up in arms.

    It also ignited quite a lively backchannel conversation amongst the various women in tech groups I’m part of. The reactions (including mine) ranged from “I can see her point, but ‘embarrassment’ is a harsh way to put it,” to “OMFG &*#(&#)@#*@!” Mine was somewhere in between, but the biggest thing that struck me was how familiar it sounded.