Using Personas to Anticipate Customer Needs

By: Sabrina Parsons, CEO of Palo Alto Software The power of the imagination is immense. As children, we loved to play as fictional characters, and as adults, we can channel that same imagination towards business to envision a customer persona. As a business owner,...
Getting Your Startup Team to Understand Your Customer

Getting Your Startup Team to Understand Your Customer

By Poornima Vijayashanker (Founder & CEO, BizeeBee) It’s been 8 months since we launched our first product at BizeeBee. Since launching, my desire to please customers hasn’t stopped. The buzz bee and I spend nearly every week talking to customers on Twitter,...