1. Know your brand/product.It’s quite hard to create demand for a brand or market a product when you don’t fully understand what you’re selling. And what you’re selling equals the story of who you are, what you stand for, where you’re...
Find the right people to spread the word, and your startup will market itself. By Sarah Pike (Community Outreach Coordinator, BusinessBee) So you’ve got your startup off the ground. Now you need to let the world know about it. One of the most effective, strategic ways...