Birchbox, now with its own permanent home, is just one example of a business that began its life by launching pop-up shops. Here’s how you can best set up yours. By Rachel Fischbein (Founder, Law On The Runway) and Olga V. Mack (Startup Lawyer) Pop-up shops —...
While obtaining and maintaining patents are expensive, patents may increase a potential investor’s valuation of your company. By Christina Hsiang, Lisa K. Nguyen and Olga V. Mack Should you patent your product? Here’s why three attorneys recommend* you should apply...
It’s vital to protect yourself, your ideas and your assets through confidentiality agreements, and it’s not as scary as it may sound. By Olga V. Mack (Startup Lawyer) and Lisa K. Nguyen (Intellectual Property Attorney, Latham & Watkins) Confidential...
But the competition are the enemy, right? Wrong! By Olga V. Mack (Startup Lawyer) Classical economics tells us that competition is socially desirable because it may lead to innovation, promote growth and creativity, decrease prices, and improve the quality of goods...
Have a prize to give away? Don’t try your luck: make sure your promotion plays by the rules. By Olga V. Mack (Startup Lawyer) Startups and businesses of all sizes have been increasingly using promotions, sweepstakes, and contests to attract the attention of its...