Tag Archive: Objective Marketer

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    by Angie Chang

    Female Founders To Watch: PITCH Finalists (Where Are They Now?)

    Women 2.0 PITCH startup competitions finalists continue to impress over the years.

    By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

    After the years ago by, we wonder “Where are they now?”

    The finalists for the last 5 years of PITCH startup competition have gone to impress us with their mettle and ability to adapt and evolve. Some are still working on the same startup, while some have pivoted or moved on to another venture or business opportunity.

    Here are female founders who have placed as finalists for the Women 2.0 PITCH startup competitions, and gone on to a variety of impressive and interesting things:

  2. 619560121
    by Angie Chang

    Female Founders To Watch: Enterprise Social Marketing Companies

    Social media marketing serving the masses means high-growth startups – creating lots of value and jobs.

    By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

    PITCH 2010 Startup Competition finalist Amita Paul pitched Objective Marketer onstage at the November conference. A few months later, Objective Marketer was acquired by Emailvision!

    This year, we’ve seen big exits from social media marketing companies, starting with Buddy Media (co-founded by COO Kass Lazerow) getting acquired by Salesforce for a whopping $689M), Involver was acquired by Oracle while Wildfire Interactive (co-founded by CEO Victoria Ransom) was acquired by Google for $250M.

  3. waka_waka
  4. amitapaul
    by Angie Chang

    PITCH 2010 Finalist ObjectiveMarketer, Founded by Amita Paul, Acquired by Emailvision

    Women 2.0 Startup Competition Finalist and Presenter at PITCH 2010, ObjectiveMarketer (founded by Amita Paul) was acquired recently by Emailvision, a leader in email marketing software.

    Women 2.0 gets the scoop from Amita Paul (pictured, right) on the exciting acquisition and her entrepreneur’s story.

    Women 2.0: A few months ago, you presented Objective Marketer at Women 2.0 PITCH Night. What stage was your company in then, and how did you get to where you are now?

    Amita Paul: Objective Marketer was born out of my fascination for emerging media and passion for online marketing in general. Earlier on, I had managed product innovations in email and direct marketing – this experience was very helpful in visualizing the needs of email marketers as they transition to social media. I started ObjectiveMarketer in early 2009 with a public launch in September 2009. We had several enterprises, including Fortune 100 companies already executing their social media campaigns with ObjectiveMarketer even before the public launch.