Marketing in Silicon Valley requires a scientific approach.
By Julie Zhou (Growthmaster, Hipmunk)
Math was my favorite subject in high school. After college, I was primed for the well-trodden path to investment banking where I could play with numbers all day. Instead, when Google came calling in search of marketers, my career took an unexpected turn.
Marketing? The department first to get budget cuts in tough times? Why was a company that had grown into a global powerhouse by living and breathing data hiring marketers?
Years later, I had learned that marketing was unmistakably a science – it was the science of discovering what people loved
The Lilly Ledbetter Fair Pay Act signed by Obama in January 2009 expanded worker rights.
By Connie Guglielmo & Kimberly Weisul (Editors, One Thing New)
After working 19 years as a supervisor at a Goodyear tire factory in Gadsden, Alabama, Lilly Ledbetter received an anonymous note telling her she was being paid much less than her male co-workers. She made $3,727 a month; the lowest-paid man in that same position was making $4,286.
Ledbetter went to court and won. But Goodyear appealed, and the Supreme Court ruled against Ledbetter, saying she would have had to file suit within 180 days of first being discriminated against – even though, for years, Ledbetter had no idea her pay was less than that of the men around her.