PITCH NYC 2012 Startup Competition Finalist Learns From Launching Product Who Her Customers Really Are
“Every piece of validation… is a huge lift.”
By Andi Gillentine (Co-Founder & COO, Whit.li)
Have you ever had the experience of reading a review online – for a book, a hotel or a restaurant – and wanted to know if you were “like” the reviewer? Not if you lived in the same place, were the same age, or bought the same gift for someone else, but if you were really alike, deep down. Me too, and so have all of the founders of Whit.li. This was our inspiration moment.