If mobile banner ad conversion rates are so low, why are we still buying them? By Shuli Lowy (Marketing Director, Ping Mobile) You can find more estimated averages of mobile banner ad click through rates (CTR) on the web than knock knock jokes. Forbes places it at 0.2...
Mobile loyalty programs will likely continue to boom as more people embrace mobile devices. They want to reap rewards and connect with the brands they like, and these programs enable them to do just that. By Ayesha Mathews-Wadhwa (Founder & Creative Director,...
Marketers will reward consumers that promote their brands in the social space. Mobile loyalty apps are also poised to thrive. By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk) Some people say that 2013 will be the year of de-tech, but with so many...
QR codes forge customer loyalty and encourage customers to read reviews, a chance for the company to offer free stuff and coupons! By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk) Online shopping appears to be a thing of the past — now it is all...
SMS marketing and SMS advertising are an excellent way to engage consumers. By Carrie Chitsey (Founder & CEO, 3Seventy) Why would you choose SMS campaigns over email marketing for your business? If you are more familiar with email marketing, it can be tempting to...