The Truth About Mobile Banner Ads

If mobile banner ad conversion rates are so low, why are we still buying them? By Shuli Lowy (Marketing Director, Ping Mobile) You can find more estimated averages of mobile banner ad click through rates (CTR) on the web than knock knock jokes. Forbes places it at 0.2...

What’s Coming For Marketing In 2013

Marketers will reward consumers that promote their brands in the social space. Mobile loyalty apps are also poised to thrive. By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk) Some people say that 2013 will be the year of de-tech, but with so many...

Going Beyond The Scan With QR Codes This Holiday Season

QR codes forge customer loyalty and encourage customers to read reviews, a chance for the company to offer free stuff and coupons! By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk) Online shopping appears to be a thing of the past — now it is all...