By Julia Hu (Founder & CEO, LARK)
Startups are ridiculously hard, but so fulfilling, and filled with life. Looking back at the last week at our international launch, looking back at these last few years leading up to this, I’d love to share a few learnings as an entrepreneur, as a woman, and a new fiancée through LARK.
What is LARK? We help people sleep better, and better together. LARK wakes you up silently and feeling great — without disturbing anyone else.
At night, LARK tracks how well you’re sleeping with an actigraphy sleep pattern sensor, packaged in a lightweight wristband wirelessly connected to the iPhone, When you wake up, see how you slept through the night on the iPhone and your personal online dashboard. Like your fitness coach, LARK has a sleep coach service designed with a pro-athlete sleep coach, that coaches you to better sleep by looking at your sleep patterns.
How LARK got started
About two years ago now, I woke up not naturally at 5am at a Saturday. This is because my boyfriend wakes up to go exercising and meditating every morning with an alarm clock, hitting snooze every time while I’d get jolted awake. This Saturday had been at the end of a busy week so I was mad at my sleep disturbance and realized this was going to happen for the rest of my life.
I pitched my idea at a one minute business plan competition at MIT (listen to the pitch here). After the pitch, so many people came up to me and expressed the same problem — with a roommate or partner. Sharing the problem with people was powerful and I was amazed to learn that here was a dormant seemingly universal problem. I started LARK that day.