One woman explores the Happy Meal gender gap. By Elly Vila Dominicis (Digital Strategy Consultant) Every afternoon, my mom diligently picked me up after school and asked me what I wanted to eat. Chicken McNuggets was always the answer, but “Chicken MacNuggah” was what...
Mobile loyalty programs will likely continue to boom as more people embrace mobile devices. They want to reap rewards and connect with the brands they like, and these programs enable them to do just that. By Ayesha Mathews-Wadhwa (Founder & Creative Director,...
