Tag Archive: Maternal Instinct

  1. mi
    by Angie Chang

    More Women In Advertising Will Make The World A Better Place

    Women hold the purse strings, but don’t control advertising.

    By Kat Gordon (Founder, Maternal Instinct)

    I have worked the ad agency beat. And here’s what I’ve learned: women hold the purse strings, but surrender that power when it comes to work environments. Can you imagine any other business case study that presents itself this way: “I control 85% of the power – of a multi-trillion dollar market – yet am 97% un-represented in its making.” Lunacy!