Sure, the dismal statistics on how many female founders are funded by VCs may be down to how few women entrepreneurs ask for meetings, but that’s no excuse, writes Kat Gordon.
Women hold the purse strings, but don’t control advertising.
By Kat Gordon (Founder, Maternal Instinct)
I have worked the ad agency beat. And here’s what I’ve learned: women hold the purse strings, but surrender that power when it comes to work environments. Can you imagine any other business case study that presents itself this way: “I control 85% of the power – of a multi-trillion dollar market – yet am 97% un-represented in its making.” Lunacy!