Tag Archive: Marketing

  1. dragonflyeffect
    by Jessica Schimm

    Selling Your Product Means Selling A Story

     

    In our content driven world, marketing expert Jennifer Aaker believes a good story will get you closer to your business and career goals.

    By Rachel Lehmann-Haupt (Editor, Women 2.0)

    Have you ever noticed that the best founders and CEOs always have a dramatic story to tell about how their company came to be and it’s raison d’etre. They’ll draw you into their “founders” story in a way that pulls on your heart strings and inspires you to want to be a part of the product or service they’re selling.

    Jennifer Aaker, a marketing professor at Stanford’s Graduate School of Business and author of The Dragon Fly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change says that neuroscience studies show that our brains are wired to better remember stories more than data, facts, and figures.

  2. 5502095695_940082ed95_o
    by Jessica Stillman

    Content Marketing, Demystified

    Everyone is chattering about content marketing but to the newbie it can sound like they’re talking about a thousand different things. One expert explains the essence of the idea for startup founders. 

    By Kathy Alice Brown (SEO consultant, Stone Temple Consulting)

    You have to have been living under a rock to have not heard of content marketing. It’s one of those marketing buzzwords that seems to be everywhere, touted as the newest, best way to market your business, especially online. But truth be told, there is nothing new about it. That folksy newsletter that your local insurance agent has been putting out for decade – with its home renovation tips and updates on that move to the new office – is content marketing at its purest.

  3. 6a00d83451c79e69e20133ecce4e0b970b-500wi
    by Jessica Stillman

    Tips From a 5′-2" Woman on How to Not Be Overlooked

    Shira Abel may be short and she may be a woman, but she never lets those facts let her get drowned out of a conversation. Here are her tips for standing out and getting what you’re worth.

    By Shira Abel (CEO, Hunter & Bard)

    I work in the man’s world of tech, which is great most of the time. However, even with the most liberal, educated, and well intentioned men, subconscious bias can happen which occasionally results in my voice not being heard. Plus, I’m 5’-2”, which means it can be difficult to be noticed even when I’m in a room of women. I’m small.

  4. 5504060564_eb143b45c4_z
    by Jessica Stillman

    How to Ensure Your Marketing Campaign Is a Train Wreck

    Want journalists to thoroughly ignore your marketing campaign? Just ignore their needs.

    By Jessica Stillman (Editor, Women 2.0)

    You’ve got a great product. Now all you need is for people to actually know it exists. Sounds like a job for the press. But how can you get journalists and commentators to take notice?

    VC Mark Suster recently offered some guidance.

  5. 37495454_caf9982c1a_z
    by Angie Chang

    What’s Coming For Marketing In 2013

    Marketers will reward consumers that promote their brands in the social space. Mobile loyalty apps are also poised to thrive.

    By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk)

    Some people say that 2013 will be the year of de-tech, but with so many technologies taking off, I tend to think that marketers will want to stay plugged in. From marketing tools to consumer behavior, reports continue to roll in predicting what will be hot this year.

    Here’s a roundup of some trends

  6. StartupMarketingMistakes
    by Angie Chang

    4 Marketing Mistakes Startup Founders Make

    Learn what *not* to do from entrepreneurs in the startup trenches.

    By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

    A recently list of Startup Marketing Mistakes held some useful tips and advice for startup marketing, tried-and-true from entrepreneurs in the trenches. They asked sage entrepreneurs – “What is the #1 marketing mistake startups make and why?”

    Here are the top four tips

  7. must-have-graph-300x225
    by Angie Chang

    Should Your Startup Run Ads? (Pre- Or Post- Product/Market Fit)

    Who does well with paid marketing?

    By Elizabeth Yin (Co-Founder, LaunchBit)

    This is a continuation of a 2-part blog series on whether to run ads for your startup. Before, I talked about running ads pre- product/market fit. This week’s post assumes your startup has achieved product/market fit and is in its growth stage.

    Once you reach product/market fit, you should know roughly what your user acquisition funnel looks like and something about the lifetime value (LTV) of your customer. You still may need some major experimenting and reworking, but you should have a rough order of magnitude of your numbers.

  8. Augmented-reality-Nearest-001
    by Angie Chang

    Augmented Reality: Changing The Face Of Marketing

    Augmented reality can make shopping that much more interactive — and easier.

    By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk)

    If your world is feeling small, try augmented reality on for size. From mobile apps to video games and so much more, this forward-thinking technology is becoming more mainstream… not to mention appealing.

    Augmented reality (AR) involves tying in live view of a physical, real-world environment with amplified elements