The Science of Marketing to Different Genders

The Science of Marketing to Different Genders

An analysis of how men and women react to various marketing tactics. A woman in a bikini sloppily eating a cheeseburger. An animal shelter packed with sad and scared dogs. A beautiful celebrity promoting shampoo. An insurance company showing statistic after statistic...
Is your personal brand the rebel or the heroine?

Is your personal brand the rebel or the heroine?

Talent alone doesn’t guarantee that circumstances around you won’t change. Salma Shah discusses how to build a strong personal brand. The current trends in today’s fast-paced working world lean towards the importance of self-promotion and being remembered for...