Tag Archive: Marketing

  1. dragonflyeffect
    by Jessica Schimm

    Selling Your Product Means Selling A Story

     

    In our content driven world, marketing expert Jennifer Aaker believes a good story will get you closer to your business and career goals.

    By Rachel Lehmann-Haupt (Editor, Women 2.0)

    Have you ever noticed that the best founders and CEOs always have a dramatic story to tell about how their company came to be and it’s raison d’etre. They’ll draw you into their “founders” story in a way that pulls on your heart strings and inspires you to want to be a part of the product or service they’re selling.

    Jennifer Aaker, a marketing professor at Stanford’s Graduate School of Business and author of The Dragon Fly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change says that neuroscience studies show that our brains are wired to better remember stories more than data, facts, and figures.