It all started with the idea to maximize DJs by letting them play multiple venues at once. Now, Ashley Crowder, co-founder of VNTANA, runs the world’s first interactive hologram company, with clients like Mercedes-Benz, Lexus, and Microsoft. Here, she tells...
1. Know your brand/product.It’s quite hard to create demand for a brand or market a product when you don’t fully understand what you’re selling. And what you’re selling equals the story of who you are, what you stand for, where you’re...
Kalika Yap, founder of Orange & Bergamot, talks about how she juggles four businesses and two kids, why meditation will make you move faster, and her vision for changing the world. W2: What inspired you to start your company?I want to change the world for the...
An analysis of how men and women react to various marketing tactics. A woman in a bikini sloppily eating a cheeseburger. An animal shelter packed with sad and scared dogs. A beautiful celebrity promoting shampoo. An insurance company showing statistic after statistic...
Talent alone doesn’t guarantee that circumstances around you won’t change. Salma Shah discusses how to build a strong personal brand. The current trends in today’s fast-paced working world lean towards the importance of self-promotion and being remembered for...