How a creative effort to generate buzz offline led to a significant jump in traffic to this founder’s site.
In our content driven world, marketing expert Jennifer Aaker believes a good story will get you closer to your business and career goals.
By Rachel Lehmann-Haupt (Editor, Women 2.0)
Have you ever noticed that the best founders and CEOs always have a dramatic story to tell about how their company came to be and it’s raison d’etre. They’ll draw you into their “founders” story in a way that pulls on your heart strings and inspires you to want to be a part of the product or service they’re selling.
Jennifer Aaker, a marketing professor at Stanford’s Graduate School of Business and author of The Dragon Fly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change says that neuroscience studies show that our brains are wired to better remember stories more than data, facts, and figures.
Everyone is chattering about content marketing but to the newbie it can sound like they’re talking about a thousand different things. One expert explains the essence of the idea for startup founders.
By Kathy Alice Brown (SEO consultant, Stone Temple Consulting)
You have to have been living under a rock to have not heard of content marketing. It’s one of those marketing buzzwords that seems to be everywhere, touted as the newest, best way to market your business, especially online. But truth be told, there is nothing new about it. That folksy newsletter that your local insurance agent has been putting out for decade – with its home renovation tips and updates on that move to the new office – is content marketing at its purest.
Shira Abel may be short and she may be a woman, but she never lets those facts let her get drowned out of a conversation. Here are her tips for standing out and getting what you’re worth.
By Shira Abel (CEO, Hunter & Bard)
I work in the man’s world of tech, which is great most of the time. However, even with the most liberal, educated, and well intentioned men, subconscious bias can happen which occasionally results in my voice not being heard. Plus, I’m 5’-2”, which means it can be difficult to be noticed even when I’m in a room of women. I’m small.
Want journalists to thoroughly ignore your marketing campaign? Just ignore their needs.
By Jessica Stillman (Editor, Women 2.0)
You’ve got a great product. Now all you need is for people to actually know it exists. Sounds like a job for the press. But how can you get journalists and commentators to take notice?
VC Mark Suster recently offered some guidance.