4 Types of Customers and How Best to Market to Each of Them

Learn how your customers process new information. Then you’ll understand how to market to them. By Jeanine Blackwell (Founder, Create 6 Figure Courses) Think back to your favorite class in college. Was it organized around real-world projects, where you learned new...

7 Business Activities Entrepreneurs Should Always Be Doing

To get most ROI out of your time as an entrepreneur, always make time for these activities. By Neil Patel (Co-founder, Crazy Egg) This post originally appeared on Inc.com Entrepreneurs are busy people. There is always something to do, and most of the time it’s...

5 Tips for Building a Community Invested in Your Business

Brittany Hodak, co-founder of ZinePak, shares the lessons she’s learned from building a network through her business. By the Young Entrepreneur Council (YEC) Brittany Hodak is the co-founder of ZinePak, a custom publication company that creates fan packages for...

How to Tweak Your Marketing Strategy to Optimize Growth

Ever wonder what growth marketing really involves? One specialist explains how what she does is different than traditional marketers. By Kate Swanberg (Growth Marketing Specialist, Koombea) With all the different types of marketing positions out there, throwing out...

The Truth About Mobile Banner Ads

If mobile banner ad conversion rates are so low, why are we still buying them? By Shuli Lowy (Marketing Director, Ping Mobile) You can find more estimated averages of mobile banner ad click through rates (CTR) on the web than knock knock jokes. Forbes places it at 0.2...