No marketing budget? No problem. Harness the power of email to reach hundreds and thousands of users. By Gillian Morris (Co-founder & CEO, Hitlist) First thing I need to say: there is no single thing that will get your app to 200,000 downloads with no marketing...
Chances are you’ve received a ton of advice… and some of it may be conflicting. So how do you know what to do? By Mark Suster (Entrepreneur turned VC) This post originally appeared on Both Sides of the Table. Everybody has a blog these days and there is much...
Launching a startup in 2015? Invest in yourself and think long term advises one founder-turned-VC. By Mark Suster (Venture Capitalist) At the end of last year I wrote about obsessive and competitive founders and how this forms the basis of what I look for when I...
Want journalists to thoroughly ignore your marketing campaign? Just ignore their needs. By Jessica Stillman (Editor, Women 2.0) You’ve got a great product. Now all you need is for people to actually know it exists. Sounds like a job for the press. But how can...
I’ve been on the fence about raising money for my second startup. By Erica Douglass (Co-Founder & CEO, Whoosh Traffic) As the owner of a startup, should you raise money for your business? There are arguments both ways. In the software industry, developers are...