How to Get 200K Users Without Spending a Dime

No marketing budget? No problem. Harness the power of email to reach hundreds and thousands of users. By Gillian Morris (Co-founder & CEO, Hitlist) First thing I need to say: there is no single thing that will get your app to 200,000 downloads with no marketing...
How to Make Sense of Conflicting Startup Advice

How to Make Sense of Conflicting Startup Advice

Chances are you’ve received a ton of advice… and some of it may be conflicting. So how do you know what to do? By Mark Suster (Entrepreneur turned VC) This post originally appeared on Both Sides of the Table. Everybody has a blog these days and there is much...

The Very First Founder You Need to Invest in is You

Launching a startup in 2015? Invest in yourself and think long term advises one founder-turned-VC. By Mark Suster (Venture Capitalist) At the end of last year I wrote about obsessive and competitive founders and how this forms the basis of what I look for when I...

How to Ensure Your Marketing Campaign Is a Train Wreck

Want journalists to thoroughly ignore your marketing campaign? Just ignore their needs. By Jessica Stillman (Editor, Women 2.0) You’ve got a great product. Now all you need is for people to actually know it exists. Sounds like a job for the press. But how can...