Building Your Brand From Day One

Finding the idea, the funding, the time, the staff… and the brand. There are a million different things to juggle in the early days of a startup, but building your brand is something you can’t afford to neglect. By Sumeera Rasul (Co-founder, Madesmith)...

How to Build a Community That Believes in Your Business

“If you want to go fast… go alone. If you want to go far… go together.” – African proverb By Sumeera Rasul and Sheila Iverson (Founders, Madesmith) We created Madesmith to tell the story of the makers who are producing well-designed goods locally and...