Little Borrowed Dress
Bridesmaid dress rental company Little Borrowed Dress is giving the $40 billion wedding industry a run for their money.
Men can rent tuxedos, why can’t women rent bridesmaid dresses?
By Corie Hardee (Founder & CEO, Little Borrowed Dress)
The idea behind Little Borrowed Dress came where I do most of my best thinking: in front of my closet. Rather than deciding what to wear, I had the less glamorous task of choosing what not to wear, specifically what to toss. The main offenders: bridesmaid dresses.
The four bridesmaid dresses were the most expensive items in my closet, yet each had been worn exactly once. That’s when I thought, this is nuts, men can rent tuxedos, why can’t women RENT bridesmaid dresses? I started Little Borrowed Dress to make that a possibility.
By Brittany Haas (Founder, Happily Ever BorroWED)
It’s a term we coined ourselves…and by we, I mean the dozens of bridal technology startups here in NYC. As I was meeting with fellow entrepreneurs talking about my own startup, Happily Ever BorroWED (formerly Something Borrowed NY), I had so many conversations about the wedding space and how antiquated it is.
The most obvious conversation was how The Knot, formally known as “the” e-commerce resource for weddings, is a mess. Their content is haphazard and organized in a manner that is unhelpful to brides planning their weddings, their vendor matrix