Ever wonder what growth marketing really involves? One specialist explains how what she does is different than traditional marketers. By Kate Swanberg (Growth Marketing Specialist, Koombea) With all the different types of marketing positions out there, throwing out...
Validate your product in five simple steps, plus check out a free product validation webinar on Wednesday. By Kate Swanberg (Growth Marketing Specialist, Koombea) The bar is high for launching a new product: Both expectations for users and partners. You used to be...
A startup vet to aspiring entrepreneurs: internships are actually the new jobs and vice versa. By Ellie Cachette (VP of Product Marketing, Koombea) Often I am asked to give professional advice to budding entrepreneurs, high school students, college students and...
An app expert who has seen countless pitches dishes on how you can tell if yours is likely to succeed in today’s super competitive landscape. By Ellie Cachette (VP of Product Marketing, Koombea) Since leaving ConsumerBell I get approached weekly with offers to...
Speed, agility, flexibility… scalability makes for one hell of a ride. By Kate Swanberg (Online Marketing Coordinator, Koombea) The word “scalability” is often thrown around like a buzzword needed to explain growth. However, “scaling” at a company versus being part of...