How can you get the most out of a Kickstarter campaign? And when it’s over, what next? Take it from a founder who’s been there.
Tag Archive: Kickstarter
A female gamer faces a terrible backlash when she decides to examine the ways women are portrayed in video games.
By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)
Recently, a Kauffman Foundation dissertation fellow released a paper titled “The Dynamics of Crowdfunding: Determinants of Success and Failure” examined almost 47,000 projects on Kickstarter which raised $198 million total via crowdfunding.
The paper reports 6 commonalities in the successful Kickstarter projects, some
An entrepreneur with two successful crowdfunding campaigns under her belt explains what you need to make your crowdfunding effort a success.
By Linda Franco (Co-Founder, MACHINA)
As an entrepreneur, crowdfunding is something you hear a lot about, but few take the plunge. After doing this twice I can understand why.
I’ve been through two different crowdfunding campaigns on two different platforms, with two different products.
The singer and Kickstarter success story recently gave a TED talk on a topic close to the heart of many female entrepreneurs: why it’s difficult to ask for things and why you should do it anyway.
By Jessica Stillman (Editor, Women 2.0)
The trouble with women, according to both cliché and research, is they often simply don’t ask for things. Which makes alt-rock musician Amanda Palmer’s recent TED talk on the “art of asking” essential viewing for those concerned with pushing more women to attain their full potential. Plus, it’s super entertaining.
Four proven options online that can get you as much as $10 million in funding (that’s the record so far).
By Anna Vital (Co-Founder, Vash; Founder, Funders & Founders)
For all the hype that crowdfunding has caused, there are very few startups that have been crowfunded. Yet. The future is looking very good for crowdfunders.
You have four proven options that can get you as much as $10 million in funding – or at least that’s the record so far.
I’ve gotten involved with tech more than I thought a fashion girl like myself ever could and have pitched the concept for my new software startup in front of VCS in the big apple.
By Madison Maxey (CEO & Co-Founder, MELD)
I set up my first business when I was 8 years old. Greeting cards were my passion du jour – I made samples, printed out catalogues and pestered my friends and family to view my product line. As more orders came in, I gained confidence
Support Anna Vital’s book of infographics on entrepreneurship on Kickstarter here.
By Vlad Shyshov (Co-Founder, Vash)
Most people struggle with reading text – truth is, no one has time to read anymore. There is a person who had this problem and found a solution – let me tell you a really short story about her.
The dyslexic kid Anna Vital was bright but never read much. She loved learning, but text just didn’t make sense to her. She learned by doing.
The Kickstarter campaign ran for 35 days and closed on October 13, 2012 having raised $238,000 ($138,000 over the original goal).
By Rachel Taylor (Founder, Convometrics)
As a social worker, Liz Salcedo was constantly on the go and using her phone for talking, texting and navigation. Phone batteries don’t last forever, and Liz was left in a sticky situation sans cell phone one too many times. Liz took matters into her own hands in August of 2011, and with the help of her tech-savvy husband Dan, produced the first Everpurse prototype.
Announcing a new Kickstarter book publishing project.
By Deborah Grant (Author, Women On The Board)
Women On The Board – A Vision For The Future is a 225-page book I wrote earlier this year in an effort to do something positive with the frustration I felt about seeing too few women in top positions of leadership.
It started the day I received news that Facebook, when going public, announced they would have seven men on their board of directors – and not one single woman. The book’s
The demand for professional women’s wear is overwhelming and it’s a market that has been hugely under satisfied for a very long time.
By Carrie Hammer (Founder & CEO, Carrie Hammer)
I started Carrie Hammer after working in advertising sales for four years and being completely frustrated with the clothing options available to professional women.
There were very few stores that served professional women, and the ones that did had very limited choices
“With the help of my family and many years of R&D… over three additional years, we had a product that worked.”
By Nancy Vartanian (Founder & CEO, shenYon)
When I was 19 years old, I had a dream (literally) about a product idea. I quickly woke up and wrote it down in my notebook. I thought it was such an exciting idea and assumed that it was already on the market.
After searching, I couldn’t find anything close to it on the market! I had studied Macro Economics
“The word ‘engineering’ sounds intimidating and nerdy and technical. There’s just so much more to it – I’m trying to make it more accessible.” – Goldieblox founder Debra Sterling.
By Amy-Willard Cross (Editor, Vitamin W)
Goldieblox is poised for a happy ending. With this new toy, girls may have a happy ending too: “She became an engineer and built things that helped people, and they all lived happily ever after.”
There’s a known female engineering deficit; women make up just 11% of the profession. It’s a problem
The Everpurse charges an iPhone while it’s in your purse.
By Amy-Willard Cross (Editor, Vitamin W)
Phone batteries die during the day. Carrying around chargers and cords is a drag. So a Chicago entrepreneur has come up with a solution: a purse that’s also a phone charger. “A lot of tech products are designed for men so it’s cool to have a product designed for women in mind,” says inventor Liz Salcedo.
Our upcoming Kickstarter campaign will provide us with the promotional push and funding needed to take our social enterprise to the next level.
By Melissa McCoy (Partner & Vice President of Engineering, TOHL)
After graduating in May, I had two choices: I could head down to Chile and join my three partners in developing TOHL, our water social enterprise, or I could travel to Silicon Valley to participate in Singularity University’s 10-week Graduate Studies summer program.
Both were attractive choices, but choosing either could mean giving up the opportunity of a lifetime.
My TOHL partners, Ben Cohen, Travis Horsley, and Apoorv Sinha, and I had been working for over a year on developing TOHL’s technology: a low-cost water pipeline installation method that has the potential to connect the nearly 1 billion people without clean water
By Nayia Moysidis (Founder, Writer’s Bloq)
Every time you support, I tear up. I know I’m not supposed to say that. Founders shouldn’t show a soft side. Because we’ve been told that showing emotion is equivalent to being weak. That admitting to feeling pain is a shade of cowardice. I disagree.
We’re not supposed to tell you that business is personal, to share the secret we all know is true: we care. If we didn’t care – obsessively so – we wouldn’t be spending every waking moment and rare sleeping moments researching and thinking and perfecting a product that’s invisible to a judgmental world.
To prepare, we watched all the pitches from the last Women 2.0 PITCH Startup Competition and noted not only the questions the judges asked, but also which pitches we liked the best and why.
By Kathryn Velvel Jones (Founder & CEO, VirtualArtsTV)
After 16 years as a professional actor/producer, I took a job as Vice President of business development for an online video startup in 2008. I knew an office job was going to be a difficult adjustment, but I also knew that this was a job I had to take.
For those of us who remain actors out of a great love of the work, the lifestyle is mostly grim. I spent my 20s pounding the proverbial pavement (sadly, not a metaphor) until finally I decided that waiting for other people to make my dreams come true wasn’t going to cut it anymore. It was time to create my own opportunities.
The vast majority of successful campaigns raise small amounts of money from large amounts of people. By Susan Quinn (Co-Founder & CEO, ToutSuite Social Club) Ok, I have a lot of friends. I love a LOT of people. Entire towns full of people, as a matter of fact. And nothing makes me happier or more fulfilled than cooking a hearty feast for them, or sabering a bottle of bubbles in the backyard, or showing up with makings for bacon-infused Bloody Marys when a friend is down, or splurging, occasionally, on a storied bottle of wine for a special pal’s birthday regardless of expense. Car broke down? I’ll be right there. Lost your wallet? Here’s $20 bucks. After over a year pitching angels and VCs on our startup ToutSuite Social Club and hearing the ubiquitous Has-Potential-But-Too-Early response, we launched a crowdfunding campaign
We have pre-orders of over $175,000, and counting (3 days to go on our campaign!)
By Monisha Perkash (Co-Founder & CEO, LUMOback)
My startup LUMOback, a smart posture sensor, recently launched a campaign on the crowd-funding platform Kickstarter. Our experiences thus far have reinforced my team’s deep belief in being open rather than stealthy.
More than anything else, Kickstarter has served as a great “test” and validation point for us. As passionate entrepreneurs, we become susceptible to drinking our own Kool-aid and thinking that what we’ve built is the best thing ever. Putting it out there on Kickstarter has been an opportunity for us to test market demand and
Pressing that little green rocketship was a little harder than anticipated.
By Jennifer Lopez (Co-Founder & CEO, Culture Kitchen)
“Should I hit the green button?” “Are you ready? You sure?” “Okay, let’s press it together.”
A little dramatic, I know, but that was what my Monday morning looked like. Those were the last few seconds before we officially launched our Culture Kitchen Kickstarter campaign. My co-founder Abby Sturges and I physically pressed the button together for the 15 incredible Master Cooks we work with, the hundreds of customers who eat lovely Culture Kitchen dinners every month and the countless people in our community that say, “I just love Culture Kitchen.”