It might not be your social media presence that will sink or float your boat, but rather your absence.
By Karla Stephens-Tolstoy (Founder & CEO, Tokii)
Tokii has been in business for more than 18 months now, and we’ve been running a social media campaign since its inception. It didn’t take a rocket scientist on staff to determine we needed to rev up our engines by launching a social media campaign, and we’ve done just that. We’ve focused on Facebook, Twitter and Pinterest.