Joyus to expand branded categories of videos, adding “Joyus Food” with the acquisition of Foodzie.
By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)
The third female-founded startup acquisition this week (and it’s only Tuesday!) is Emily Olson‘s small-batch product subscription service Foodzie – acquired by video shopping experience startup Joyus today for an undisclosed amount of cash and stock.
TechCrunch reports Foodzie will eventually become “Joyus Food,” joining Apparel, Home, Beauty, and Lifestyle as a branded category. Foodzie will continue to offer its signature tasting boxes on a one-off basis, discontinuing the subscription service post July.
Foodzie had raised $1 million in funding from investors