One Vision, Three Stanford Students And A Thousand Iterations On "Chocolate-Covered-Broccoli" – Roominate Customer Development
Girls wanted to be able to construct anything they could imagine, and our testing enabled us to create a toy that equipped them with the perfect tools.
By Alice Brooks, Bettina Chen & Jennifer Kessler (Founders, Maykah)
In January, we set out to design a toy that would inspire young girls to pursue science, technology, engineering, and math (STEM), by exposing them to the subjects in a fun way. Soon, we had built a toy car that they could wire, build, and decorate. Six months later, our product had evolved dramatically into Roominate – a stackable, attachable, and customizable miniature room.
Roominate is the story of how we learned when to iterate, when to test and how to design for our customer – and stay true to our vision. We thought our toy car idea was brilliant.