Building an audience before you even have a product is critical.
Tag Archive: Janine Popick
Are your employees empowered to speak up and challenge the status quo, or do they keep it safe?
By Janine Popick (Co-Founder & CEO, VerticalResponse)
At a recent Startup Weekend, an impromptu gathering with young women in tech brought up some interesting questions.
My e-mail marketing company, VerticalResponse, recently partnered with Startup Weekend, an amazing event where entrepreneurs get a little over two days to come up with an idea, pitch it to a crowd and work on one of about 20 ideas selected by their peers.
Participants choose whether or not they want to participate on any of the 20 teams, and they start to