9 Things to Do Before Launching Your Startup

3 July 2014 | Uncategorized

Building an audience before you even have a product is critical. By Janine Popick (CEO, VerticalResponse) This story originally appeared on Inc.com.  If you’re busy jamming on your startup, then you know that even the thought of marketing beforehand is the most...

Why Your Company Needs Brave Employees

16 May 2014 | Motivation

Are your employees empowered to speak up and challenge the status quo, or do they keep it safe? By Janine Popick (Founder & CEO, VerticalResponse) This story first appeared on Inc.com Every business has many types of employees. I’ve written about a variety...